Google Moves Brand AI Overviews to the Right Column
Google is showing AI Overviews for many brand searches in the right-hand column, where Knowledge Panels used to sit. Brands now have less control over a prominent summary of who they are.
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What changed in SEO, AI search, social and digital media, and what it means for your business. Updated every morning.
ChatGPT Ads Earned $0.89 a Visit vs $2.45 for Google Search
A new working paper finds US ChatGPT ad visits brought in far less revenue than paid Google search visits. The gap suggests today's CPCs may be too high, though the data has real limits.
AI Shopping Visibility: Fix Your Product Data First
A Search Engine Journal webinar recap shows AI shopping tools need product data that bots can retrieve, shoppers' language, and feeds that match pages. Here is what ecommerce teams can do now.
Google's Privacy Update Opens Gmail and Photos to Ad Targeting
Google has changed its privacy policy so that data from Gmail, Drive and Photos can inform personalized ads if you connect them to AI features like Personal Intelligence. Here is what marketers and business owners should understand and do.
Google AI Overviews Now Summarise Your Page in Citation Cards
Google appears to be testing AI-generated summary snippets inside the citation cards of AI Overviews. The text shown may not match your page, which changes how your content is represented in search.
Google AI Overviews Now Summarise Your Page in Citation Cards
Google appears to be testing AI-generated summary snippets inside AI Overview citation cards. The text shown may not match your page, which changes how brands think about being cited.
Google Universal Cart Is Live: What Ecommerce Sellers Should Do
Google's Universal Cart has started appearing in Search and Gemini for US users, with add-to-cart buttons right in product listings. Here is what it changes for ecommerce visibility and what to prepare before the holiday season.
Google, Not ChatGPT, Still Drives Your Revenue
Marie Haynes analysed 100 sites and found ChatGPT sends under 1% of the traffic Google organic does. Her advice: stop chasing LLM citations and prepare for Google's agentic commerce layer.
What Is Generative Engine Optimization (GEO)? A Complete Guide for 2026
Generative Engine Optimization (GEO) is the practice of optimizing your brand, content, and digital presence so that AI-powered search engines — such as ChatGPT, Google Gemini, Perplexity, and Google AI Overviews — reference, recommend, and cite your brand when users ask questions. Unlike traditional SEO, which focuses on ranking in a list of blue links, […]
Digital Media Marketing Trends Defining 2026
The digital marketing world never sleeps — and February 2026 has been one of the most eventful months in recent memory. From Google shaking up content discovery to AI officially entering the advertising game, here's everything you need to know to stay ahead. 1. Google Discover Gets a Major Core Update On February 5, 2026, […]
GEO (Generative Engine Optimization): The Future of Brand Visibility in AI-Powered Search
Generative Engine Optimization (GEO) is the new way to make your brand visible inside AI answers from tools like ChatGPT, Gemini, Copilot and Perplexity—not just in Google’s blue links. What is Generative Engine Optimization? Generative Engine Optimization is the practice of structuring and refining your content so AI-driven search and answer engines can easily understand […]
Introduction to SEO: Understanding the Basics
Day 1: Introduction to SEO What is SEO? SEO, or Search Engine Optimization, refers to the practice of enhancing the visibility and ranking of a website or web page in a search engine's organic results. By optimizing various elements of a website, SEO aims to attract more traffic from search engines like Google, Bing, and […]