Google Moves Brand AI Overviews to the Right Column
Google is showing AI Overviews for many brand searches in the right-hand column, where Knowledge Panels used to sit. Brands now have less control over a prominent summary of who they are.
Results for “SEO”
What changed in SEO, AI search, social and digital media, and what it means for your business. Updated every morning.
AI Shopping Visibility: Fix Your Product Data First
A Search Engine Journal webinar recap shows AI shopping tools need product data that bots can retrieve, shoppers' language, and feeds that match pages. Here is what ecommerce teams can do now.
Organic Traffic Down, Revenue Steady? Check This First
A MarTech piece argues that before you overhaul SEO because traffic dropped, you should check branded search, high-intent visits and pipeline data. Falling sessions don't always mean falling business.
Google AI Overviews Now Summarise Your Page in Citation Cards
Google appears to be testing AI-generated summary snippets inside the citation cards of AI Overviews. The text shown may not match your page, which changes how your content is represented in search.
Google AI Overviews Now Summarise Your Page in Citation Cards
Google appears to be testing AI-generated summary snippets inside AI Overview citation cards. The text shown may not match your page, which changes how brands think about being cited.
Lincoln Ambrotype Returns Home: Lessons in Provenance
A museum has acquired a rare original ambrotype of Abraham Lincoln, made in 1858 in the same city where the museum sits. For marketers and photographers, the story is a case study in provenance, local relevance and authenticity.
What Is Generative Engine Optimization (GEO)? A Complete Guide for 2026
Generative Engine Optimization (GEO) is the practice of optimizing your brand, content, and digital presence so that AI-powered search engines — such as ChatGPT, Google Gemini, Perplexity, and Google AI Overviews — reference, recommend, and cite your brand when users ask questions. Unlike traditional SEO, which focuses on ranking in a list of blue links, […]
Essential SEO Tools: Boosting Your Optimization Efforts
Overview of Essential SEO Tools Ahrefs: Ahrefs is a comprehensive SEO tool known for its robust backlink analysis capabilities. It helps you analyze your competitors' backlink profiles, discover new keyword opportunities, and track your ranking progress. SEMrush: SEMrush offers a wide range of tools for SEO, including keyword research, site audits, position tracking, and competitive […]
SEO Analytics: Measuring and Improving Your Performance
Importance of SEO Analytics Day 6: SEO Analytics SEO analytics is crucial for understanding how well your SEO efforts are performing. By analyzing key data, you can: Measure Success: Track the effectiveness of your SEO strategies and see what’s working. Identify Opportunities: Discover areas where you can improve or capitalize on untapped potential. Optimize ROI: […]
Technical SEO: Optimizing Your Website's Infrastructure
Day 5: Technical SEO What is Technical SEO? Technical SEO involves optimizing your website's infrastructure to make it easier for search engines to crawl, index, and rank your site. It focuses on improving the technical aspects of your website to enhance its performance and user experience. Effective technical SEO ensures that your website meets the […]
Off-Page SEO Strategies: Building Authority and Backlinks
What is Off-Page SEO? Off-page SEO refers to all the activities you do outside your website to improve its search engine rankings. This includes strategies that help create backlinks, build brand awareness, and enhance online reputation. Unlike on-page SEO, which focuses on optimizing elements within your site, off-page SEO aims to increase your site's authority […]
Mastering On-Page SEO: Best Practices and Tips
Importance of On-Page SEO On-page SEO is crucial because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher's query. As search engines become more sophisticated, there is a greater focus on relevance and semantics in search engine results pages (SERPs). On-page SEO techniques […]