What changed in SEO, AI search, social and digital media, and what it means for your business. Updated every morning.
Amazon says over 400 million customers used Alexa for Shopping in the past 12 months, and those users spend 50% more. For brands, the AI shopping assistant is becoming a new storefront layer inside a walled garden.
TikTok is adding two impression share metrics to Search Ads and rolling out curated Keyword Packs in its suggestion tool. Here is what it means for advertisers and how to check your account.
Google is showing AI Overviews for many brand searches in the right-hand column, where Knowledge Panels used to sit. Brands now have less control over a prominent summary of who they are.
A new working paper finds US ChatGPT ad visits brought in far less revenue than paid Google search visits. The gap suggests today's CPCs may be too high, though the data has real limits.
A Search Engine Journal webinar recap shows AI shopping tools need product data that bots can retrieve, shoppers' language, and feeds that match pages. Here is what ecommerce teams can do now.
A test of three Claude models shopping Shopify's catalog found they never agreed on a top pick. For merchants, which store wins an AI-driven order may depend on the model the shopper's agent runs on.
MarTech highlights a familiar gap: dashboards report what happened in a campaign, while leadership wants to know how customer behavior drives growth, margin and profit. Here is how to close that gap.
Meta has pushed enforcement of its new business terms from October 30th to November 20th after publishers worried the terms could let it scrape news sites for AI training. The delay is a pause, not a resolution, and site owners should use it to review their own crawler controls.
Pennsylvania has signed a law requiring labels on ads significantly modified or generated by AI, in any format and regardless of where the ad was made. The wording leaves real gray areas, so marketers need a plan rather than a guess.
Meta has pushed enforcement of its new business terms from October 30th to November 20th after publishers worried the terms could allow AI scraping of news sites. The delay is a pause, not a reversal, and site owners should use the time to review their crawler controls.
A MarTech piece argues that before you overhaul SEO because traffic dropped, you should check branded search, high-intent visits and pipeline data. Falling sessions don't always mean falling business.
Pennsylvania has signed a law requiring disclosures on ads significantly modified or generated by AI, whatever the format. The wording leaves real gray areas, but marketers running campaigns that reach the state should start preparing now.
