What changed in SEO, AI search, social and digital media, and what it means for your business. Updated every morning.
Amazon says over 400 million customers used Alexa for Shopping in the past 12 months, and those users spend 50% more. For brands, the AI shopping assistant is becoming a new storefront layer inside a walled garden.
TikTok is adding two impression share metrics to Search Ads and rolling out curated Keyword Packs in its suggestion tool. Here is what it means for advertisers and how to check your account.
A new working paper finds US ChatGPT ad visits brought in far less revenue than paid Google search visits. The gap suggests today's CPCs may be too high, though the data has real limits.
A Search Engine Journal webinar recap shows AI shopping tools need product data that bots can retrieve, shoppers' language, and feeds that match pages. Here is what ecommerce teams can do now.
MarTech highlights a familiar gap: dashboards report what happened in a campaign, while leadership wants to know how customer behavior drives growth, margin and profit. Here is how to close that gap.
Pennsylvania has signed a law requiring labels on ads significantly modified or generated by AI, in any format and regardless of where the ad was made. The wording leaves real gray areas, so marketers need a plan rather than a guess.
Pennsylvania has signed a law requiring disclosures on ads significantly modified or generated by AI, whatever the format. The wording leaves real gray areas, but marketers running campaigns that reach the state should start preparing now.
Google's Universal Cart has started appearing in Search and Gemini for US users, with add-to-cart buttons right in product listings. Here is what it changes for ecommerce visibility and what to prepare before the holiday season.
Spotify reported 788 million monthly active users and is betting that AI agents will send it more listeners, not fewer. For marketers and ecommerce owners, the real lesson is how to become the brand an agent picks.
Two critical PHP vulnerabilities, reportedly found with AI help, forced sites offline and put roughly 20 years of PHP versions at risk. Here is what site owners, marketers and ecommerce teams should do now.
Everyone is talking about AI in marketing. And yes — it can write your captions, schedule your posts, suggest your hashtags, and repurpose your content faster than any team could. But after years of working with brands across ecommerce, luxury, and services, there are three things I keep coming back to. Three things AI genuinely […]
Rajesh Kumar is well known internationally as an expert in ecommerce. He has a spread of skill sets and experience across a truly vast range of business types and sectors. What's truly surprising is that this very diverse range integrates well into a functional business model in equally diverse commercial environments. By way of examples: • […]
