
Google Moves Brand AI Overviews to the Right Column
Google is showing AI Overviews for many brand searches in the right-hand column, where Knowledge Panels used to sit. Brands now have less control over a prominent summary of who they are.
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Google is showing AI Overviews for many brand searches in the right-hand column, where Knowledge Panels used to sit. Brands now have less control over a prominent summary of who they are.

A MarTech piece argues that before you overhaul SEO because traffic dropped, you should check branded search, high-intent visits and pipeline data. Falling sessions don't always mean falling business.

Google appears to be testing AI-generated summary snippets inside AI Overview citation cards. The text shown may not match your page, which changes how brands think about being cited.

Spotify reported 788 million monthly active users and is betting that AI agents will send it more listeners, not fewer. For marketers and ecommerce owners, the real lesson is how to become the brand an agent picks.