Rajesh Kumar (Raj)
Name: Rajesh Kumar Alternate Name: Raj Job Title: Digital Marketer, Ecommerce Strategist & Professional Photographer Based In: Bangkok, Thailand URL: https://marketingbyraj.com/about-rajesh-kumar/
Description
Rajesh Kumar is a digital marketer, ecommerce strategist, and professional photographer based in Bangkok, with over two decades of global experience helping brands grow online visibility, drive ecommerce revenue, and build long-term digital authority through SEO, performance marketing, and strategic content.
Full Biography
Who Is Rajesh Kumar?
Rajesh Kumar — known professionally as Raj — is a digital marketer, ecommerce consultant, and professional photographer who has spent over two decades working across India, Thailand, Southeast Asia, the US, and Europe, helping brands grow where it matters most: online.
Where Strategy, Technology, and Creativity Meet
His work sits at the intersection of strategy, technology, and creativity. Whether optimizing an e-commerce store for conversions, building a brand’s visibility in AI-powered search environments, or capturing product imagery that turns browsers into buyers, Raj brings a unified vision to every engagement — one where every element, from content to creative, serves the same commercial goal.
E-commerce & AI-Driven Search Expertise
Raj’s ecommerce expertise spans B2B and B2C businesses across the jewelry, gemstones, fashion, healthcare, and lifestyle sectors. He works closely with brands to sharpen their store performance, align paid and organic traffic strategies, improve customer journeys, and position themselves for growth in global markets. Alongside traditional SEO, he actively works with Generative Engine Optimization (GEO) frameworks — ensuring brands remain visible and authoritative across Google AI Overviews, ChatGPT, Perplexity, and emerging AI-driven discovery platforms.
Photography That Drives Conversions
As a professional photographer, Raj specializes in commercial, product, and brand photography — a capability that directly amplifies the digital marketing work he does. High-quality product and gemstone photography, ecommerce catalog shoots, and brand lifestyle imagery aren’t add-ons; they are integral to the conversion and trust-building strategies he builds for clients.
One Vision. End-to-End.
This combination — in-house photography expertise fused with data-driven digital marketing — is what sets Raj apart. Brands don’t need to stitch together multiple agencies or freelancers. Strategy, content, visuals, and performance all operate under one coherent growth approach.
A Career Built on the Frontlines of Digital
He entered the digital space in 1997 as Branch Head at AIT New Delhi, during India’s early internet era. Since then he has held senior roles across ecommerce, consulting, and digital strategy — including Senior Consultant at Commerce One India (one of India’s first B2B e-marketplaces), BD Manager at BizPotential Bangkok, and eCommerce Manager at Creative Gems Bangkok. Since 2007, he has served as Head of eCommerce & Marketing at RMC Gems Thai in Bangkok, alongside founding and running MarketingByRaj.com as his personal brand, consulting practice, and creative portfolio.
Recognition & Media
Rajesh Kumar’s work has been featured in Mid-Day, Ahmedabad Mirror, Digital Journal, and PassionateInMarketing, among others. He was recognized as an attendee at the NexGen Leadership Awards (2026), organized by filmmaker and philanthropist Sunil Kothari.
Education & Credentials
He holds a Graduate Arts degree from Delhi University, a PGDCM from Bharatiya Vidya Bhavan, a PGDM in Multimedia from AIT, and a Diploma in Web Design & Web Promotion from Asmocom Internet Services.
His Philosophy
Rajesh believes digital success is built through consistency, clarity, and credibility — not shortcuts.
Areas of Expertise
Search Engine Optimisation (SEO) · Generative Engine Optimisation (GEO) · Ecommerce Strategy & Consulting · Performance Marketing · Strategic Content Development · AI Search & Knowledge Graph Visibility · Professional Product & Brand Photography · Ecommerce Catalogue Photography · Digital Brand Building · B2B & B2C Growth Strategy
Industries Served
Ecommerce & D2C brands · Gemstones & Jewelry · Healthcare & Medical Services · Luxury & Lifestyle · Fashion · Personal Brands & Entrepreneurs
Career Timeline
| Period | Role | Organisation |
|---|---|---|
| 1997–1999 | Branch Head | AIT New Delhi |
| 2000–2003 | Senior Consultant | Commerce One India (C1 India) |
| 2003–2005 | BD Manager | BizPotential, Bangkok |
| 2005 | Internet Sales Manager | STS Gems Thai Ltd, Bangkok |
| 2006 | eCommerce Manager | Creative Gems, Bangkok |
| 2006–2007 | Director e-Business | Qu Bit India |
| 2007–present | Head of eCommerce & Marketing | RMC Gems Thai, Bangkok |
| 2007–present | Founder | MarketingByRaj.com |
Education
| Qualification | Institution | Period |
|---|---|---|
| Graduate Arts | Delhi University | 1993–1996 |
| PGDCM | Bharatiya Vidya Bhavan | 1996–1998 |
| PGDM Multimedia | AIT | 1996–1997 |
| Diploma, Web Design & Web Promotion | Asmocom Internet Services | 1996–1997 |
Social & Authority Profiles
- https://www.linkedin.com/in/marketingbyraj/
- https://x.com/kumarr_raj
- https://www.instagram.com/marketing.by.raj/
- https://www.facebook.com/RealRaeshKumar/
- https://www.youtube.com/@marketingbyrajdotcom
- https://www.wikidata.org/wiki/Q139058190