New SEO and Marketing Realities Marketingbyraj – Rajesh Kumar
SEO (Search Engine Optimization) Is one of the fundamental realities of modern marketing. It’s critical to understand the difference between old-style SEO and modern SEO in particular. There is literally a world of difference. When SEO first started, it started as a very simplistic form of search criteria and then degenerated into “keyword spam” full […]
Google to sunset Expanded Text Ads (ETAs) in June 2022
This is the latest move that Google is making to push automation through their ad products. Beginning in July 2022, advertisers will no longer be able to create new ETAs or edit existing ETAs in Google Ads according to an announcement by Sylvanus Bent, Product Manager, Google Ads . “Your existing expanded text ads will continue to serve […]
“It depends” doesn’t have to be the answer if you ask the right questions; Thursday’s daily brief
Plus, blank images in Top stories and new features in the YouTube results page. Good morning, Marketers, aren’t you tired of hearing “it depends?” After moderating so many Overtime Q&A sessions for SMX, I’ve noticed that many professionals formulate their questions something like this: relevant background information, goal, “What should I do?” “It depends” is […]
India Emerges as the Most Favourable Destination Even in a Pandemic
View this post on Instagram #Google CEO #SundarPichai announced a new $10 billion Google for India Digitization digitisation fund on July 13 to help accelerate India’s digital economy. @narendramodi @sundarpichai A post shared by R A J (Rajesh Kumar) (@marketingbyraj) on Jul 13, 2020 at 2:42am PDT Recent Investments (April-July, 2020) Company –Google Investment Amount […]
Google is going to deploy Loon balloons in rural Peru
Google’s project Loon announced Wednesday it had signed a new deal to use its high-altitude balloons to connect rural communities in Peru to the internet. After several tests and limited-run operations following disasters, this will be the first time Loon will attempt to deliver permanent internet access. The news: Loon’s agreement is with Internet Para […]