
Google Moves Brand AI Overviews to the Right Column
Google is showing AI Overviews for many brand searches in the right-hand column, where Knowledge Panels used to sit. Brands now have less control over a prominent summary of who they are.
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Google is showing AI Overviews for many brand searches in the right-hand column, where Knowledge Panels used to sit. Brands now have less control over a prominent summary of who they are.

Google appears to be testing AI-generated summary snippets inside the citation cards of AI Overviews. The text shown may not match your page, which changes how your content is represented in search.

Google appears to be testing AI-generated summary snippets inside AI Overview citation cards. The text shown may not match your page, which changes how brands think about being cited.

Generative Engine Optimization (GEO) is the practice of optimizing your brand, content, and digital presence so that AI-powered search engines — such as ChatGPT, Google Gemini, Perplexity, and Google AI Overviews — reference, recommend, and cite your brand when users ask questions. Unlike traditional SEO, which focuses on ranking in a list of blue links, […]