Author: marketingbyraj

Rajesh Kumar is an Indian photographer, digital marketer, social media influencer, business development consultant, and PR expert. He is best known for brand building, digital media marketing, online sales & project management and affiliate marketing and has over two decades of experience as a digital marketer.

How digital beauty filters perpetuate colorism

An ancient form of prejudice about skin color is flourishing in the modern internet age. When Lise was a young teenager in Georgia, her classmates bullied her relentlessly. She had moved with her family from Haiti a few years earlier, and she didn’t fit in with the other students. They teased her about her accent, […]

Don’t let “delta plus” confuse you. The strain hasn’t learned any new tricks

Technical names are important for scientists tracking covid’s evolution—but there’s also a lot of confusion over new variants. by Cat Fergusonarchive If you’ve been worried by recent news stories about a strain of covid called “delta plus,” it may freak you out to hear that scientists just expanded the delta family from four variants to […]

How to plan SEO content that actually ranks

Learn how to identify metrics for content goals, perform keyword research that drives SEO value and build your content calendar. Content has been king for a while now, but just because you wrote something doesn’t mean it’ll drive qualified traffic to your site. In fact, it doesn’t even guarantee that your content will show up […]

Black ensembles we would love to steal from Sidhika Sharma’s wardrobe

  Black is not only a colour but, also an emotion. Black outfits are extremely versatile and heavily worn by one and all. Most adored actress Sidhika Sharma is also fascinated with black outfits. Black ensembles are apparent on her Instagram feed and as black highlights beauty, the actress dons her clothes with grace and […]