Once upon a time, social media was a safe haven for personal, one-to-one human interaction. But somewhere along the way, social media feeds got flooded, marketers failed to scale with the medium’s popularity, and responses grew less human. Let’s examine where companies lost their way and what’s needed to make social media personal again. The Early Promise of Social Media – In the beginning, ...

By Tom Alison and Adam Mosseri Today we’re introducing Home – a new way to turn your Android phone into a great, living, social phone. We all want to share and connect. That’s how we discover new information and build meaningful relationships. But today, phones are built around tasks and apps. To see what’s happening with your friends, you pull out your phone and navigate through ...

Myth 1 Measuring “likes” and “followers” = Social Media ROI. Mindset – Marketers count consumer “activities based on convenience, creating a “quantitative fiction”. Truth = Focus on business goals, shift from “activity” metrics to “value” metrics. 1. Increase revenue 2. Deflect cost 3. Move brand perceptions   Myth 2 The way you determine ROI for social media is the same ...

Facebook’s mystery press event revealed on Tuesday a robust search feature that may intensify competition between the social networking giant and its rival Google Inc. The social network announced “Graph Search” Tuesday with hopes of making its users more connected than ever. The Facebook search engine will allow users to search for things such as content that has been shared with them, or connections ...

  FINNISH PHONE MAKER Nokia announced the Asha 205 handset today, its first phone to feature a Facebook key. Following in the footsteps of the not so popular HTC Chacha, the Nokia Asha 205 features a dedicated Facebook button that offers one-click access to the social network. The phone, aimed at those after a budget web-enabled handset, also comes with a new feature called Slam, which according ...

Nokia (maker of WP8 devices Nokia Lumia 920 and Lumia 820), Finland’s pride is revealing more about their rebranded mapping service now called ‘Here’. Yes, for now this is a cloud-based free digital map of the world. The revealing happened last Tuesday and ‘Here” is said to compete with Google Maps and Apple Maps app across all types of devices. The only downside is, some smartphones are ...

Facebook has announced another update to their platform with the removal of the Questions functionality from users. Samuel Junghenn founder of Digital Marketing Agency Think Big Onlin e says this won’t have a major effect on users. “The questions functionality has struggled to achieve the user level required for it to become a pivotal part of Facebook. The removal of it from user accounts really ...