A Social Media disaster is an issue that arises in or is amplified by social media, and results in negative mainstream media coverage, a chance in business process, or financial loss.
Why Social Media disasters occur: – Lack of planning and preparedness – most companies are quick to jump onto the latest social media platforms without preparing for the threat of future social media disaster.
By Tom Simonite
It has become the Internet’s defining business model: free online services make their money by feeding on all the personal data generated by their users. Think Facebook, Google, and LinkedIn, and how they serve targeted ads based on your preferences and interests, or make deals to share collected data with other companies (see “What Facebook Knows”).
Before the end of this year, ...
Once upon a time, social media was a safe haven for personal, one-to-one human interaction. But somewhere along the way, social media feeds got flooded, marketers failed to scale with the medium’s popularity, and responses grew less human. Let’s examine where companies lost their way and what’s needed to make social media personal again.
The Early Promise of Social Media – In the beginning, ...
By Tom Alison and Adam Mosseri
Today we’re introducing Home – a new way to turn your Android phone into a great, living, social phone.
We all want to share and connect. That’s how we discover new information and build meaningful relationships. But today, phones are built around tasks and apps. To see what’s happening with your friends, you pull out your phone and navigate through ...
Measuring “likes” and “followers” = Social Media ROI.
Mindset – Marketers count consumer “activities based on convenience, creating a “quantitative fiction”.
Truth = Focus on business goals, shift from “activity” metrics to “value” metrics.
1. Increase revenue
2. Deflect cost
3. Move brand perceptions
The way you determine ROI for social media is the same ...
Facebook’s mystery press event revealed on Tuesday a robust search feature that may intensify competition between the social networking giant and its rival Google Inc.
The social network announced “Graph Search” Tuesday with hopes of making its users more connected than ever.
The Facebook search engine will allow users to search for things such as content that has been shared with them, or connections ...
FINNISH PHONE MAKER Nokia announced the Asha 205 handset today, its first phone to feature a Facebook key.
Following in the footsteps of the not so popular HTC Chacha, the Nokia Asha 205 features a dedicated Facebook button that offers one-click access to the social network.
The phone, aimed at those after a budget web-enabled handset, also comes with a new feature called Slam, which according ...