Digital Marketer & Ecommerce Strategist | Commercial Photographer
Rajesh Kumar (RAJ) is a seasoned digital marketing and e-commerce authority with over two decades of hands-on experience building, scaling, and optimizing digital businesses across hospitality, gemstones & jewelry, recruitment, technology, and government e-commerce platforms.
Rajesh Kumar (RAJ) is also recognized for his innovative approach to digital marketing, particularly in integrating AI technology to enhance marketing strategies effectively. He has developed numerous campaigns that not only resonate with target audiences but also optimize marketing spend through data-driven insights. For instance, in his work with various e-commerce platforms, he has implemented advanced analytics that allow businesses to understand consumer behavior better and tailor their marketing efforts accordingly.
Based in Bangkok, Thailand, Rajesh works globally with brands, enterprises, and entrepreneurs, combining strategic digital marketing, e-commerce growth, and commercial photography to deliver measurable business impact in competitive online markets.
His extensive experience includes collaboration with startups and established enterprises alike, where he applies his profound understanding of market dynamics to drive growth. An example of his impact can be seen in the hospitality sector, where Rajesh has led initiatives that increased online bookings by over 40% in less than a year. This success was achieved through targeted advertising and a comprehensive SEO strategy that focused on local market optimization.
Professional Overview
Rajesh’s approach to digital marketing emphasizes the importance of storytelling. By combining compelling visuals with strategic messaging, he helps brands create a narrative that captivates potential customers. For example, during his tenure at RMC Gems, he implemented a content strategy that highlighted the unique qualities of gemstones, resulting in increased engagement on social media platforms and higher conversion rates on the website.
Marketing By Raj is a digital marketing and content consulting practice led by Rajesh Kumar, focused on helping brands grow visibility, engagement, and commercial performance through modern, AI-ready digital strategies.
His work spans:
-
Digital media marketing
In addition to traditional digital marketing methods, Rajesh actively explores innovative channels such as influencer marketing and affiliate partnerships. For instance, he has successfully executed campaigns involving popular influencers in the jewelry space, which significantly enhanced brand visibility and drove traffic to e-commerce sites.
-
E-commerce strategy & execution
Furthermore, Rajesh has been instrumental in developing mobile commerce strategies that meet the growing demands of consumers who prefer shopping via their smartphones. His focus on mobile optimization has helped businesses improve their mobile user experience, ultimately leading to increased sales.
-
Search (SEO & GEO)
The integration of SEO in Rajesh’s marketing strategies cannot be overstated. He utilizes on-page and off-page SEO tactics to boost organic search rankings for his clients. An example of his success in this area includes a project where he helped a startup achieve a top three ranking for a competitive keyword within six months.
-
Performance marketing (PPC & marketplaces)
-
Brand storytelling through photography & content
Through continuous education and staying up-to-date with the latest trends in digital marketing, Rajesh has embraced emerging technologies such as virtual reality (VR) and augmented reality (AR). He has explored how these technologies can enhance the customer experience, particularly in the retail sector, where virtual try-ons can lead to increased sales conversions.
Current Leadership Roles
Head of E-Commerce & Marketing
RMC GEMS THAI CO. LTD. | Bangkok, Thailand
Oct 2007 – Present
RMC Gems is a global supplier of precious and semi-precious gemstones serving international markets through integrated manufacturing and distribution operations.
Key Responsibilities & Impact
His responsibilities extend beyond strategy development to include execution and performance tracking. Rajesh employs key performance indicators (KPIs) to assess the effectiveness of marketing campaigns, ensuring that every initiative contributes to overall business goals. For example, he recently implemented a dashboard that tracks real-time analytics for a client, allowing for immediate adjustments to campaigns based on performance data.
-
Leading global e-commerce and digital marketing strategy
One of the standout projects was the launch of an e-commerce platform for a jewelry brand, where Rajesh led a team that created a user-friendly interface integrated with advanced analytics tools. This project not only improved user engagement but also streamlined the sales process, resulting in a record number of transactions within the first quarter post-launch.
-
Managing online sales channels, digital branding, and performance marketing
Managing online sales channels involves not just promotion but also customer relationship management. Rajesh has implemented systems that enhance customer interaction with brands through personalized communication and targeted offers based on purchasing behavior, which has proven successful in retaining customers and increasing lifetime value.
-
Driving international visibility for gemstones across B2B and B2C markets
-
Aligning digital growth with manufacturing and sourcing operations
In aligning digital growth with manufacturing operations, Rajesh ensures that marketing strategies reflect real-time inventory and manufacturing capabilities. This synchronicity allows for better planning and reduced stockouts, ultimately enhancing customer satisfaction and loyalty.
Founder & Lead Consultant
Marketing By Raj | Self-Employed
Jan 2007 – Present
MarketingByRaj delivers strategic digital marketing, e-commerce consulting, and commercial photography services to global brands.
Rajesh’s consulting services are tailored to meet the unique needs of each client. By conducting thorough market research and competitor analysis, he creates customized strategies that address specific challenges and leverage opportunities within the client’s industry. His ability to adapt and innovate has made him a sought-after consultant for brands looking to expand their e-commerce presence.
Core Focus Areas
Additionally, Rajesh emphasizes the importance of continuous learning within the digital marketing landscape. He frequently attends workshops and webinars to enhance his skills and stay informed about the latest trends, which he then incorporates into his client work.
-
Digital marketing strategy & execution
-
E-commerce growth & conversion optimization
-
SEO, GEO & AI-driven search visibility
-
Online PR, content marketing & storytelling
-
Commercial and product photography
Consulting Experience (E-commerce & Digital)
Throughout his career, Rajesh has served numerous clients across various industries, ensuring that his strategies are both scalable and sustainable. His versatility allows him to adapt his approach depending on the market context, which has proven beneficial for clients in sectors such as technology, hospitality, and e-commerce.
E-commerce Consultant
Insource Asia Co., Ltd. | Bangkok, Thailand
Apr 2011 – Feb 2017
Website: travpax.com
His role at Insource Asia Co., Ltd. involved not only strategic guidance but also hands-on involvement in executing projects from inception to completion. This comprehensive involvement ensures that the strategies implemented are practical and aligned with the client’s operational capabilities.
Key Projects
-
Centre Point Hospitality – centrepoint.com
- ADI Resourcing
-
Atmind Group – atmindgroup.com
-
Asian Trails – asiantrails.travel
-
TravPax – travpax.com
Responsibilities
-
End-to-end e-commerce project management
-
SEO, social media, online PR, blogs & affiliates
-
Google Ads (PPC) strategy and execution
-
Managing digital presence for hospitality and travel brands
Previous Corporate Roles
Director – E-Business Development
Qu Bit Technologies Pvt. Ltd., India
Oct 2006 – Sep 2007
Pioneered community-driven web platforms, building localised digital ecosystems designed to become one-stop neighbourhood portals with strong local outreach and engagement.
Through his pioneering efforts in developing community-driven platforms, Rajesh has shown how localized digital ecosystems can foster engagement and generate business opportunities. By prioritizing community needs in his digital strategies, he has successfully bridged the gap between consumers and businesses.
Manager – E-Commerce
His managerial skills were further showcased during his time at Creative Gems & Jewelry, where he led initiatives that streamlined operations and enhanced team performance, resulting in improved sales outcomes.
Creative Gems & Jewelry Public Company Ltd. | Bangkok
Jan 2006 – Sep 2006
One of Asia’s largest jewelry and gemstone manufacturers with 3000+ employees.
Highlights
-
Managed a 20+ member internet sales team
By leveraging data analytics, Rajesh was able to identify trends and consumer preferences that informed product offerings and marketing strategies, enhancing customer satisfaction and loyalty.
-
Led website management and online communications
-
Played a key role in expanding global online jewelry sales
-
Strengthened expertise in gemstone & jewelry e-commerce
Internet Sales Manager
STS Gems Thai Ltd. | Bangkok
Jul 2005 – Dec 2005
Key Achievements
-
Increased average monthly sales from $75,000 to $120,000
-
Improved positive feedback score from 97% to 99%
-
Doubled website traffic from 30,000 to 60,000 visitors
-
Expanded daily listings from 100 to 300
-
Led and managed a 15+ member online sales team
Business Development Manager
BizPotential Co., Ltd. | Bangkok
Nov 2003 – Jun 2005
-
Built teams and processes from scratch
-
Implemented standardized systems and workflows
-
Successfully delivered IT and web-based business solutions
-
Led cross-functional teams of developers, designers, and content specialists
Enterprise & Government E-Commerce Experience
In his role at Commerce One India Pvt. Ltd., Rajesh contributed to projects that not only improved procurement processes for governments but also showcased the potential for e-commerce to revolutionize traditional purchasing methods. His work laid the groundwork for more efficient, transparent, and accountable procurement practices.
Senior Consultant
Commerce One India Pvt. Ltd. | New Delhi, India
Mar 2000 – Jul 2003
Worked on large-scale B2B e-commerce and e-procurement platforms, including:
-
eprocurement.gov.in (Govt. of Andhra Pradesh – Vision 2020)
-
Commerce One MarketSite & Global Trading Web
-
State-level government procurement systems
Scope
-
Platform evaluation, deployment & testing
-
E-marketplace integration & transactional testing
-
Web design, hosting, and digital marketing
-
Early adoption of enterprise e-commerce frameworks
Early Career & Web Foundations
Rajesh’s early career experiences laid the foundation for his deep understanding of web technologies, which he has since translated into innovative marketing strategies. His proficiency in web design and development allows him to identify opportunities that others might overlook, significantly benefiting his clients.
Web Designer
Infopark Computer Education | New Delhi
Jan 1997 – Feb 2000
Freelancer
R.K. Electro | New Delhi
Aug 1996 – Dec 1996
Built foundational skills in:
-
HTML (hand-coded), CSS, JavaScript
-
Adobe Photoshop, Flash, Dreamweaver
By combining traditional skills with modern technological insights, Rajesh Kumar exemplifies the future of digital marketing. His journey continues to inspire others in the industry as he embraces the changes that come with evolving digital landscapes.
- His foundational skills have evolved over the years, allowing him to adapt to the fast-paced nature of digital marketing. Rajesh’s expertise in HTML, CSS, and JavaScript, combined with his artistic eye for photography, enables him to create engaging content that stands out in a crowded digital landscape.