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Rajesh Kumar – Digital Marketing, E-commerce & Media Authority

Digital Marketer & Ecommerce Strategist | Commercial Photographer

Rajesh Kumar Digital Marketing

Rajesh Kumar (RAJ) is a seasoned digital marketing and e-commerce authority with over two decades of hands-on experience building, scaling, and optimizing digital businesses across hospitality, gemstones & jewelry, recruitment, technology, and government e-commerce platforms.

Rajesh Kumar (RAJ) is also recognized for his innovative approach to digital marketing, particularly in integrating AI technology to enhance marketing strategies effectively. He has developed numerous campaigns that not only resonate with target audiences but also optimize marketing spend through data-driven insights. For instance, in his work with various e-commerce platforms, he has implemented advanced analytics that allow businesses to understand consumer behavior better and tailor their marketing efforts accordingly.

Based in Bangkok, Thailand, Rajesh works globally with brands, enterprises, and entrepreneurs, combining strategic digital marketing, e-commerce growth, and commercial photography to deliver measurable business impact in competitive online markets.

His extensive experience includes collaboration with startups and established enterprises alike, where he applies his profound understanding of market dynamics to drive growth. An example of his impact can be seen in the hospitality sector, where Rajesh has led initiatives that increased online bookings by over 40% in less than a year. This success was achieved through targeted advertising and a comprehensive SEO strategy that focused on local market optimization.

Professional Overview

Rajesh’s approach to digital marketing emphasizes the importance of storytelling. By combining compelling visuals with strategic messaging, he helps brands create a narrative that captivates potential customers. For example, during his tenure at RMC Gems, he implemented a content strategy that highlighted the unique qualities of gemstones, resulting in increased engagement on social media platforms and higher conversion rates on the website.

Marketing By Raj is a digital marketing and content consulting practice led by Rajesh Kumar, focused on helping brands grow visibility, engagement, and commercial performance through modern, AI-ready digital strategies.

His work spans:

Current Leadership Roles

Head of E-Commerce & Marketing

RMC GEMS THAI CO. LTD. | Bangkok, Thailand
Oct 2007 – Present

RMC Gems is a global supplier of precious and semi-precious gemstones serving international markets through integrated manufacturing and distribution operations.

Key Responsibilities & Impact

His responsibilities extend beyond strategy development to include execution and performance tracking. Rajesh employs key performance indicators (KPIs) to assess the effectiveness of marketing campaigns, ensuring that every initiative contributes to overall business goals. For example, he recently implemented a dashboard that tracks real-time analytics for a client, allowing for immediate adjustments to campaigns based on performance data.

Founder & Lead Consultant

Marketing By Raj | Self-Employed
Jan 2007 – Present

MarketingByRaj delivers strategic digital marketing, e-commerce consulting, and commercial photography services to global brands.

Rajesh’s consulting services are tailored to meet the unique needs of each client. By conducting thorough market research and competitor analysis, he creates customized strategies that address specific challenges and leverage opportunities within the client’s industry. His ability to adapt and innovate has made him a sought-after consultant for brands looking to expand their e-commerce presence.

Core Focus Areas

Additionally, Rajesh emphasizes the importance of continuous learning within the digital marketing landscape. He frequently attends workshops and webinars to enhance his skills and stay informed about the latest trends, which he then incorporates into his client work.

Consulting Experience (E-commerce & Digital)

Throughout his career, Rajesh has served numerous clients across various industries, ensuring that his strategies are both scalable and sustainable. His versatility allows him to adapt his approach depending on the market context, which has proven beneficial for clients in sectors such as technology, hospitality, and e-commerce.

E-commerce Consultant

Insource Asia Co., Ltd. | Bangkok, Thailand
Apr 2011 – Feb 2017
Website: travpax.com

His role at Insource Asia Co., Ltd. involved not only strategic guidance but also hands-on involvement in executing projects from inception to completion. This comprehensive involvement ensures that the strategies implemented are practical and aligned with the client’s operational capabilities.

Key Projects

Responsibilities

Previous Corporate Roles

Director – E-Business Development

Qu Bit Technologies Pvt. Ltd., India
Oct 2006 – Sep 2007

Pioneered community-driven web platforms, building localised digital ecosystems designed to become one-stop neighbourhood portals with strong local outreach and engagement.

Through his pioneering efforts in developing community-driven platforms, Rajesh has shown how localized digital ecosystems can foster engagement and generate business opportunities. By prioritizing community needs in his digital strategies, he has successfully bridged the gap between consumers and businesses.

Manager – E-Commerce

His managerial skills were further showcased during his time at Creative Gems & Jewelry, where he led initiatives that streamlined operations and enhanced team performance, resulting in improved sales outcomes.

Creative Gems & Jewelry Public Company Ltd. | Bangkok
Jan 2006 – Sep 2006

One of Asia’s largest jewelry and gemstone manufacturers with 3000+ employees.

Highlights

Internet Sales Manager

STS Gems Thai Ltd. | Bangkok
Jul 2005 – Dec 2005

Key Achievements

Business Development Manager

BizPotential Co., Ltd. | Bangkok
Nov 2003 – Jun 2005

Enterprise & Government E-Commerce Experience

In his role at Commerce One India Pvt. Ltd., Rajesh contributed to projects that not only improved procurement processes for governments but also showcased the potential for e-commerce to revolutionize traditional purchasing methods. His work laid the groundwork for more efficient, transparent, and accountable procurement practices.

Senior Consultant

Commerce One India Pvt. Ltd. | New Delhi, India
Mar 2000 – Jul 2003

Worked on large-scale B2B e-commerce and e-procurement platforms, including:

Scope

Early Career & Web Foundations

Rajesh’s early career experiences laid the foundation for his deep understanding of web technologies, which he has since translated into innovative marketing strategies. His proficiency in web design and development allows him to identify opportunities that others might overlook, significantly benefiting his clients.

Web Designer

Infopark Computer Education | New Delhi
Jan 1997 – Feb 2000

Freelancer

R.K. Electro | New Delhi
Aug 1996 – Dec 1996

Built foundational skills in: