What changed in SEO, AI search, social and digital media, and what it means for your business. Updated every morning.
A test of three Claude models shopping Shopify's catalog found they never agreed on a top pick. For merchants, which store wins an AI-driven order may depend on the model the shopper's agent runs on.
Marie Haynes analysed 100 sites and found ChatGPT sends under 1% of the traffic Google organic does. Her advice: stop chasing LLM citations and prepare for Google's agentic commerce layer.
Spotify reported 788 million monthly active users and is betting that AI agents will send it more listeners, not fewer. For marketers and ecommerce owners, the real lesson is how to become the brand an agent picks.
