
ChatGPT Ads Earned $0.89 a Visit vs $2.45 for Google Search
A new working paper finds US ChatGPT ad visits brought in far less revenue than paid Google search visits. The gap suggests today's CPCs may be too high, though the data has real limits.
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A new working paper finds US ChatGPT ad visits brought in far less revenue than paid Google search visits. The gap suggests today's CPCs may be too high, though the data has real limits.

Google appears to be testing AI-generated summary snippets inside the citation cards of AI Overviews. The text shown may not match your page, which changes how your content is represented in search.

Google appears to be testing AI-generated summary snippets inside AI Overview citation cards. The text shown may not match your page, which changes how brands think about being cited.