Google Moves Brand AI Overviews to the Right Column
Google is showing AI Overviews for many brand searches in the right-hand column, where Knowledge Panels used to sit. Brands now have less control over a prominent summary of who they are.
Results for “Branded Search”
What changed in SEO, AI search, social and digital media, and what it means for your business. Updated every morning.
Organic Traffic Down, Revenue Steady? Check This First
A MarTech piece argues that before you overhaul SEO because traffic dropped, you should check branded search, high-intent visits and pipeline data. Falling sessions don't always mean falling business.