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Amazon says over 400 million customers used Alexa for Shopping in the past 12 months, and those users spend 50% more. For brands, the AI shopping assistant is becoming a new storefront layer inside a walled garden.
A Search Engine Journal webinar recap shows AI shopping tools need product data that bots can retrieve, shoppers' language, and feeds that match pages. Here is what ecommerce teams can do now.
A test of three Claude models shopping Shopify's catalog found they never agreed on a top pick. For merchants, which store wins an AI-driven order may depend on the model the shopper's agent runs on.
