Google to sunset Expanded Text Ads (ETAs) in June 2022
This is the latest move that Google is making to push automation through their ad products. Beginning in July 2022, advertisers will no longer be able to create new ETAs or edit existing ETAs in Google Ads according to an announcement by Sylvanus Bent, Product Manager, Google Ads . “Your existing expanded text ads will continue to serve […]
How to plan SEO content that actually ranks
Learn how to identify metrics for content goals, perform keyword research that drives SEO value and build your content calendar. Content has been king for a while now, but just because you wrote something doesn’t mean it’ll drive qualified traffic to your site. In fact, it doesn’t even guarantee that your content will show up […]
“It depends” doesn’t have to be the answer if you ask the right questions; Thursday’s daily brief
Plus, blank images in Top stories and new features in the YouTube results page. Good morning, Marketers, aren’t you tired of hearing “it depends?” After moderating so many Overtime Q&A sessions for SMX, I’ve noticed that many professionals formulate their questions something like this: relevant background information, goal, “What should I do?” “It depends” is […]
Google promotes Prabhakar Raghavan to lead Search, replacing Ben Gomes
Jerry Dischler becomes the new head of Google Ads, Gomes takes over Google Education, while Google veteran Jen Fitzpatrick takes on engineering. Google announced several major personnel changes Thursday. They involve search, engineering and ads and the internal promotion of some Google veterans to new roles: Prabhakar Raghavan, Jerry Dischler, Jen Fitzpatrick and Ben Gomes. […]
Google is going to deploy Loon balloons in rural Peru
Google’s project Loon announced Wednesday it had signed a new deal to use its high-altitude balloons to connect rural communities in Peru to the internet. After several tests and limited-run operations following disasters, this will be the first time Loon will attempt to deliver permanent internet access. The news: Loon’s agreement is with Internet Para […]