Results for “referral traffic”

What changed in SEO, AI search, social and digital media, and what it means for your business. Updated every morning.

Social Media·6 Nov 2026·3 min

Reddit Tests Ads in Search Results: What Marketers Should Know

Reddit is testing query-targeted ads inside its in-app search, just as its search referral traffic falls. For brands, it is a signal that Reddit wants to be a product discovery platform, not only a source for Google and AI chatbots.

AI Search·6 Nov 2026·3 min

GEO Isn't a Distraction: Referral Data Misses AI's Influence

Referral data shows AI sends under 1% of Google's traffic, and some say GEO is a wasted investment. A Search Engine Journal analysis argues the click-based view misses where AI shapes buying decisions.