ChatGPT Ads Earned $0.89 a Visit vs $2.45 for Google Search
A new working paper finds US ChatGPT ad visits brought in far less revenue than paid Google search visits. The gap suggests today's CPCs may be too high, though the data has real limits.
Results for “Google Ads”
What changed in SEO, AI search, social and digital media, and what it means for your business. Updated every morning.
Google's Privacy Update Opens Gmail and Photos to Ad Targeting
Google has changed its privacy policy so that data from Gmail, Drive and Photos can inform personalized ads if you connect them to AI features like Personal Intelligence. Here is what marketers and business owners should understand and do.
Google to sunset Expanded Text Ads (ETAs) in June 2022
This is the latest move that Google is making to push automation through their ad products. Beginning in July 2022, advertisers will no longer be able to create new ETAs or edit existing ETAs in Google Ads according to an announcement by Sylvanus Bent, Product Manager, Google Ads . “Your existing expanded text ads will continue to serve […]
Google promotes Prabhakar Raghavan to lead Search, replacing Ben Gomes
Jerry Dischler becomes the new head of Google Ads, Gomes takes over Google Education, while Google veteran Jen Fitzpatrick takes on engineering. Google announced several major personnel changes Thursday. They involve search, engineering and ads and the internal promotion of some Google veterans to new roles: Prabhakar Raghavan, Jerry Dischler, Jen Fitzpatrick and Ben Gomes. […]