
ChatGPT Ads Earned $0.89 a Visit vs $2.45 for Google Search
A new working paper finds US ChatGPT ad visits brought in far less revenue than paid Google search visits. The gap suggests today's CPCs may be too high, though the data has real limits.
AI tools, agents and automation transforming marketing teams.

A new working paper finds US ChatGPT ad visits brought in far less revenue than paid Google search visits. The gap suggests today's CPCs may be too high, though the data has real limits.

Meta has pushed enforcement of its new business terms from October 30th to November 20th after publishers worried the terms could let it scrape news sites for AI training. The delay is a pause, not a resolution, and site owners should use it to review their own crawler controls.

Pennsylvania has signed a law requiring labels on ads significantly modified or generated by AI, in any format and regardless of where the ad was made. The wording leaves real gray areas, so marketers need a plan rather than a guess.

Meta has pushed enforcement of its new business terms from October 30th to November 20th after publishers worried the terms could allow AI scraping of news sites. The delay is a pause, not a reversal, and site owners should use the time to review their crawler controls.

Pennsylvania has signed a law requiring disclosures on ads significantly modified or generated by AI, whatever the format. The wording leaves real gray areas, but marketers running campaigns that reach the state should start preparing now.

“Photography embraces reality in such a subtle way that it transforms an ordinary moment into something extraordinary.” After rainfall swept across Bangkok, a beautiful rainbow appeared in the sky—bringing colour, calm and wonder to the city. It was one of those fleeting moments that reminded me why photography is so meaningful. Photography is much more […]

Digital Media Trends: August 2026 The brands that combine AI efficiency with human authenticity will dominate the second half of 2026. Here's what the data is telling us right now. Every August, the digital marketing landscape shifts gears. Budgets get reassessed, Q4 strategies take shape, and the trends that were “emerging” in January either […]

Technology evolves. Human psychology endures. Let's be honest — 2026 is a strange time to be a marketer. AI is writing content. Automation is handling campaigns. Analytics dashboards are updating in real time. And yet, many businesses are growing slower than ever, not faster. More tools, more noise, less clarity. Here's what I've come to […]

We're past the halfway mark of 2026, and this is a good moment to pause and check what's really driving results — not what was predicted in January, but what's working on the ground right now. Here are the five trends that matter most this month, and one simple action you can take for each. […]

Some personalities don't just wear jewelry — they embody it. Tina Khanijou is one of them. View this post on Instagram A post shared by Rajesh Kumar (@marketing.by.raj) In a recent photoshoot, Tina brought together effortless style and quiet elegance — dressed in crisp white tops and classic denim, her own stunning jewelry […]

Generative Engine Optimization (GEO) is the practice of optimizing your brand, content, and digital presence so that AI-powered search engines — such as ChatGPT, Google Gemini, Perplexity, and Google AI Overviews — reference, recommend, and cite your brand when users ask questions. Unlike traditional SEO, which focuses on ranking in a list of blue links, […]

Everyone is talking about AI in marketing. And yes — it can write your captions, schedule your posts, suggest your hashtags, and repurpose your content faster than any team could. But after years of working with brands across ecommerce, luxury, and services, there are three things I keep coming back to. Three things AI genuinely […]