TikTok Shop Gets Its Own App in Southeast Asia
TikTok has launched a standalone TikTok Shop app in Singapore, Thailand, Malaysia and the Philippines. It is a bet that shoppers prefer a dedicated place to buy, not a video feed that sells.
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Reddit Tests Ads in Search Results: What Marketers Should Know
Reddit is testing query-targeted ads inside its in-app search, just as its search referral traffic falls. For brands, it is a signal that Reddit wants to be a product discovery platform, not only a source for Google and AI chatbots.