AI Agents and CX: Meeting Customer Expectations Wisely
MarTech argues AI agents could help brands meet today's demanding customer expectations, but only if they're used wisely. Here is what that means for ecommerce and marketing teams in practice.
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What changed in SEO, AI search, social and digital media, and what it means for your business. Updated every morning.
The Shift in Digital Marketing: Why Human Psychology Will Always Outperform Technology
Technology evolves. Human psychology endures. Let's be honest — 2026 is a strange time to be a marketer. AI is writing content. Automation is handling campaigns. Analytics dashboards are updating in real time. And yet, many businesses are growing slower than ever, not faster. More tools, more noise, less clarity. Here's what I've come to […]
Google to sunset Expanded Text Ads (ETAs) in June 2022
This is the latest move that Google is making to push automation through their ad products. Beginning in July 2022, advertisers will no longer be able to create new ETAs or edit existing ETAs in Google Ads according to an announcement by Sylvanus Bent, Product Manager, Google Ads . “Your existing expanded text ads will continue to serve […]