
ChatGPT Ads Earned $0.89 a Visit vs $2.45 for Google Search
A new working paper finds US ChatGPT ad visits brought in far less revenue than paid Google search visits. The gap suggests today's CPCs may be too high, though the data has real limits.
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A new working paper finds US ChatGPT ad visits brought in far less revenue than paid Google search visits. The gap suggests today's CPCs may be too high, though the data has real limits.