ChatGPT Ads Earned $0.89 a Visit vs $2.45 for Google Search
A new working paper finds US ChatGPT ad visits brought in far less revenue than paid Google search visits. The gap suggests today's CPCs may be too high, though the data has real limits.
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What changed in SEO, AI search, social and digital media, and what it means for your business. Updated every morning.
Pennsylvania Now Requires Labels on AI-Generated Ads
Pennsylvania has signed a law requiring disclosures on ads significantly modified or generated by AI, whatever the format. The wording leaves real gray areas, but marketers running campaigns that reach the state should start preparing now.