The discussion about generative AI and SEO usually revolves around content production. However, ChatGPT is one of the tools that can be useful for purposes other than simply generating blog posts in bulk.
The SEO content lifecycle necessitates that content be edited and updated regularly. This piece examines how ChatGPT can be utilized to assist with SEO content editing.
Utilizing ChatGPT to Alter Content
Prior to deploying ChatGPT to modify content, it is important to observe a few points:
ChatGPT might deliver answers that sound convincing (especially for someone who is not knowledgeable on the topic) but are wrong. A human must always check the tool’s results prior to posting them.
ChatGPT is educated on data from 2021 and earlier. As of this moment, it is unable to scour the web, indicating the material it provides could be out-of-date.
Google has declared that there is no direct penalty for employing AI content if it is valuable. However, many AI-generated content is easy to identify and there is no promise that this will be Google’s position in the future.
It is possible to avoid plagiarism by altering the structure of a text without altering its context and the meaning it conveys. This can be accomplished by rewriting the text in a different way that still maintains its original concept.
Using an alternate structure, the same idea can be expressed as:
One way to avoid plagiarism is to modify the word choice, syntax, and structure of a given text while still upholding the original meaning.
Considering these restrictions, let’s take a look at the capabilities of ChatGPT.
Will ChatGPT replace human writers? I asked ChatGPT for an answer
Composing for search intent
Creating content that is tailored to the exact search query that a user enters is known as writing for search intent.
Let us visualize our website being devoted to the travel industry. A writer has just completed a new article concerning flight charges, and we hope it can achieve a high ranking in response to the question “Why are flights so expensive?”.
ChatGPT can be asked to restructure the blog post with an emphasis on the searcher’s desired outcome.
This is how the opening section appears in comparison before and after:
In order to specify the purpose more precisely, there are some measures we can take to give our ChatGPT more understanding of the context, including:
- Give ChatGPT a better idea of what Google shows for the query by providing the title tags for the top 10 results.
- Share the content of the first result, or the first few, that appear on the SERP.
- Offer some of the search suggestions Google produces when the user types in the topic, or some People also ask inquiries or connected searches
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Rather than copying verbatim, the structure of this text was altered in order to avoid plagiarism. The semantic meaning of the content remains the same.
Be mindful that ChatGPT is only capable of remembering up to 3,000 words from any given exchange, so you ought to restrict the amount of data you input at one time.
To evaluate which version is most successful, a possible approach would be to conduct tests separately in different chats and then compare the outcomes.
Utilizing the most effective techniques in the introduction of your work
We can take our use of ChatGPT further than responding to searcher intent. To illustrate this, let’s look at the beginning of an article.
Jamie I.F. has a system for creating introductions that we can use; let’s take a look at it.
Our blog portfolio is valued at $1.5M, so let’s get into how to write an intro. You won’t be able to maximize conversions without utilizing the SPEAR Framework. Here’s a breakdown of each letter:
- S – Search Intent of the User
- P – Identifying Pain Points
- E – Demonstrating Expertise
- A – Targeting the Right Audience
- R – Building Rapport
The S.P.E.A.R. method can be used to have ChatGPT rewrite an intro to a blog which has been crafted to be search-intent focused. Let’s give it a go!
Oh no! Initially, ChatGPT appeared to understand the fundamental concept of the framework, however it then strayed off and mentioned the framework.
I have found that when ChatGPT produces something that is not related to the prompt, it is likely because too much data was input or the prompt was excessively complicated. (It is almost as if it is an overworked or overwhelmed worker!)
The goal should be to make the prompts easier by breaking them into smaller parts.
Remember to take time to assess and revise any material produced by ChatGPT!
Enhancing visibility through featured snippets
One approach to acquire featured snippets with ChatGPT is to optimize content and I can ask it to rewrite my content to do so.
Let us examine the result:
This isn’t something I can just take and use, but this could be a useful starting point for arranging a sentence or two.
Enhancing with Formatting
One frequent problem with blog articles is that they may be presented in one large block of text with no subheadings or easily-scannable writing style.
Decreased user engagement with your content can mean you miss out on chances to optimize for other keywords.
ChatGPT is an option that can provide assistance in this situation.
The following is the revised version of the previously lengthy article:
Further topics to explore
ChatGPT can offer ideas to enhance your article beyond SEO optimization. These ideas won’t be based on search suggestions but they could be useful if they’re relevant to your readers.
One can discover topics and queries that are tailored to the crowd they are addressing.
Examining the results I get when I pose queries a person with no experience of the airline sector would inquire about reveals how distinct they are.
In comparison to a person who travels often:
Inserting further divisions into the article
Should you be ready to scrutinize and modify the material, you can take advantage of ChatGPT to craft brief sections of content.
If we contemplate the prospect of appending a subdivision to our article about the possibility of airline fares decreasing since it is a popular inquiry, what would our conclusion be?
This one is not something we’d probably want ChatGPT to solely handle since it’s utilizing outdated info, yet we could “give it the answer” and ask it to generate something for us:
Incorporating Questions & Answers and Markup for FAQs
A FAQ section can be included in the blog post by the author if it hasn’t been created already. This can be done in the editing mode.
ChatGPT can also be asked to respond to inquiries (it is essential to validate accuracy):
In conclusion, the tool can be employed to produce the desired FAQ schema for you.
Creating content that is optimized for search engines can expand your article’s presence on SERPs, and can be further boosted by FAQ search features.
Increasing the Strength of E-E-A-T
To make your article more credible without training ChatGPT on the quality rater guidelines, here are some ideas:
Maybe these are not the most progressive E-E-A-T solutions, but they should bring to mind various alternatives. What if I let ChatGPT edit the piece to add some E-E-A-T for me?
ChatGPT decided not to touch the first “E” in “E-E-A-T” but then elaborated on all of my background in the sector of travel.
I never mentioned to ChatGPT that I was employed in the travel sector, nor was it specified in the original article!
The remainder of the article is comparable to the primary one, thus it appears ChatGPT is not a major E-E-A-T editor.
After the instruction period for GPT-3 was completed, the shift from E-A-T to E-E-A-T was implemented, so ChatGPT is not cognizant of it without the context that was provided.
Refreshment of aged facts
ChatGPT is not able to utilize updated information due to the platform’s training data being prior to 2021.
In particular, there are moments where using the tool for this purpose could be advantageous, such as:
- Summarizing Reports: Requesting ChatGPT to read and condense a newer research paper can bring new facts to an existing article.
- Swapping out an Old Report: If a page cites an out of date report (e.g., the 2017 State of Air Travel), you can look for the updated version and exchange it for the reference to the obsolete report.
- Annual Reports: Even though ChatGPT can’t necessarily obtain new data or studies, one workaround is to ask the tool to show documents that are published each year. This will direct you to the report so you can acquire the newest version.
The ability to rephrase a text without changing the context or its underlying meaning is a vital skill. It is important to be able to rewrite the text while maintaining its structure, as this helps to ensure that there is no plagiarism.
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Recasting for flair
Establishing the correct attitude or opinion could be beneficial for a piece of content as it can lead to increased sharing, greater engagement, or higher conversion rates.
To make my material more provocative, I could request ChatGPT to increase the intensity of the emotions it conveys.
In a disturbing way, I can target ChatGPT’s indignation towards anyone I please.
The article could be reoriented to have an individual viewpoint and a more compassionate sentiment in order to make a connection with the readers.
Convert posts to HTML format and incorporate internal links
ChatGPT is frequently used in the editorial workflow for quickly transforming posts from Google Docs or Word Docs.
ChatGPT can lend a hand when it comes to a frequent SEO task – inserting internal links in an article:
For an article of extended length, when you are aware of the URLs to be highlighted and the associated anchor text, you can utilize this to construct the links quickly.
It is apparent that being aware of the pages you want to link from your new content or even determining the most suitable pages to link to your new or updated material cannot be substituted.
Interpreting Different Languages
Do you need to convert written material from one language to another for the goal of achieving more search engine views from diverse languages? ChatGPT can be of assistance.
Before you make your content available to the public, it is wise to have a native speaker of the language review and approve the output.
An Additional Benefit: Transcriptions of Videos and Podcasts
Recently, Open AI declared that ChatGPT and Whisper are now accessible via APIs. This, however, is not something that ChatGPT can assist with directly. [https://openai.com/blog/introducing-chatgpt-and-whisper-apis].
Whisper is an application that can transcribe audio files in multiple languages using speech recognition technology.
With the Whisper API, you can transcribe your audio content from video or podcast to create crawlable text for the web.
When is it appropriate to utilize ChatGPT for SEO writing assignments?
Although ChatGPT might be able to handle certain tasks, it may not be the most suitable choice for your particular content or workflow.
Qualifications for ChatGPT to be considered for a job are determined by a few aspects.
- If you are in need of the most recent information or data, then ChatGPT may not be the best solution.
- If the task at hand is complex or takes more than 3,000 characters to explain, then it is not suitable for the platform.
- However, if you are looking for ideas or need a boost of inspiration for a creative project such as a new article section or title, then ChatGPT can be quite useful.
It is possible to eliminate plagiarism by altering the structure of a text without altering the underlying meaning. This can be done by maintaining the context and meaning while changing the way the words are arranged.
Using a different structure, the same idea can be expressed by saying that without altering the semantic meaning or context, one can eliminate any plagiarism simply by rearranging the text.
If the tool proves to be beneficial in certain areas but not others, I suggest keeping a record of all the activities where it is almost satisfactory, but not quite.
Open AI is expeditious in launching updates to their GPT technology and various Open AI Application Programming Interfaces (APIs). In parallel, they are also making quick alterations to the platform.
The capabilities of ChatGPT, such as restrictions on the amount of characters it can process via the API or web interface, how much it can retain in a conversation, the freshness of data it can access, and the amount of tasks it can carry out utilizing a complex prompt, will probably be enhanced.
Be aware of any modifications coming in later versions and how this can affect the task that is still under development.
