Android and Apple’s iOS are by far the most popular smartphone operating systems in use today. For a few years now, these two platforms have accounted for the majority of smartphones in use, and lead the market by a considerable margin and leave very little room for competing platforms.
However, it is clear to see that this trend is now changing because more customers are deciding Windows Phone 8 from Microsoft is the operating system for them, as illustrated by data published on Phones Review. The site reports on research made by Kantar World Panel which shows that almost 17% of smartphone owners in the United Kingdom have chosen the Windows Phone 8 over the Android OS. And during the past year, there are 700,000 people in UK who have started using a Windows Phone handset. Visit our website for the latest Nokia Lumia 920 news, and the cheapest Nokia Lumia 920 contracts.
For the last three months of last year, Windows Phone only achieved a 6% share of the smartphone market in the UK. Although this is not a huge amount, it still shows a very substantial increase from the 2.4% sales record that it acquired during the same time last year.
In recent months, a number of devices like the Nokia Lumia 920 and Lumia 820, as well as the HTC 8X and 8S have really helped to raise the profile of the Windows Phone 8 OS. However, devices like the Nokia Lumia 800 are still gaining popularity around UK, as evidenced by many retailers and network providers deciding to reduce the price of contract deals especially when new devices are launched.
Interestingly, there was data released by Kantar World Panel that suggested that around 47% of people using a Windows phone have not bought a smartphone before.
It is easy to understand why Windows Phone 8 is rapidly gaining popularity given its advanced features and interface and it will be interesting to see how much the platform grows in popularity during 2013. Do you think that Windows Phone has what it takes to compete with Android or iOS? Let us know what you think in the comments section.