Once upon a time, social media was a safe haven for personal, one-to-one human interaction. But somewhere along the way, social media feeds got flooded, marketers failed to scale with the medium’s popularity, and responses grew less human. Let’s examine where companies lost their way and what’s needed to make social media personal again.
- The Early Promise of Social Media – In the beginning, what made social media such as exciting platform was the human connection at the center of it. People from all over the world could connect with one another without the constraints of time and distance.
Awareness, Inc. found that 78% of respondents listed “better customer engagement” on social media as their top goal.
Social Media use has increased 356% in the US since 2006.
US Internet users spend three times longer per day on social media and blogs than email.
Social media allows us to behave in ways that we are hardwired for in the first place – as humans. We can get frank recommendations from other humans instead of from faceless companies.
To Be Continued…