Once upon a time, social media was a safe haven for personal, one-to-one human interaction. But somewhere along the way, social media feeds got flooded, marketers failed to scale with the medium’s popularity, and responses grew less human. Let’s examine where companies lost their way and what’s needed to make social media personal again. The Early Promise of Social Media – In the beginning, ...

Myth 1 Measuring “likes” and “followers” = Social Media ROI. Mindset – Marketers count consumer “activities based on convenience, creating a “quantitative fiction”. Truth = Focus on business goals, shift from “activity” metrics to “value” metrics. 1. Increase revenue 2. Deflect cost 3. Move brand perceptions   Myth 2 The way you determine ROI for social media is the same ...

Anyone with a Facebook or Twitter account has probably noticed an increase in the number of political postings over the past few years. This is due, in part, to the explosive rise in social media outlets and users. But voters are not the only people who use social media; among politicians, 9 out of 10 Senators and Representatives have Twitter accounts. However, many are starting to wonder if social ...

Recent research shows that large businesses, including banks, are increasingly using social media for customer service. Although marketing remains at the heart of how brands are using social media, there is also a growing emphasis on customer service. According to Zendesk, 62% of customers have used social media for customer service issues and 58% of companies with over 1 year’s social media experience ...

Friends, colleagues and bosses to-be – all meet on the Internet. What kind of a self-portrait are you painting out there? Sharing your thoughts and experiences with your friends on social networking sites has become a customary way of communication. But not all the personal two-pence you put out on the webscape is safe with employers now keeping an eye on your online antics. In an age where ...

Twitter has revolutionised the way millions of people receive news and the type of news they get. So it’s no surprise that there is huge interest in predicting what kind of stories are likely to spread furthest and fastest. One way to make this kind of prediction is to study how a story spreads soon after it is released into the wild. Various groups have shown that this early popularity can ...

Social Media such as facebook and twitter, are currently playing more roles among political parties in Thailand. They have been using the technologies to communicate with people as well as present their election campaigns. Social network users are in various age groups but those with electoralsignificance absolutely are those aged more than 18 years old. Public Policies Research and Follow-up ...