In a whirlwind of a day, we learned that Mark Zuckerberg would be appearing on 60 Minutes tonight to chat about a Facebook Profile redesign, only to see said redesign roll out mere hours later. Now we’re wondering what you, the readers, think. Facebook (Facebook) has changed a lot this past year, what with the Open Graph, revamped messaging system and the addition of Places (to name a few alterations), ...

By Pierre DeBois Social media has brought unprecedented change in the way a business markets its services and products online, as well as how it communicates to customers. But how much of that change is being measured?  From the latest industry surveys, very little, despite heavy investment.  Yet with more corporations employing social media for branding, lead awareness and sales, the need for relevant ...

Some helpful tips to lawyers using social media marketing to develop brand recognition. Social media marketing is a fantastic way for your law practice to be noticed and to grow. It allows for potential clients and others to form “personal” online relationships with staff who may be blogging, tweeting or posting information online for others to see. This aids in developing brand recognition and ...

A comparison of the Social Media marketing strategy benefits of Twitter verse Facebook from a mobile marketing perspective. Mobile marketing as it relates to cell phones with Internet connections for web searches, news updates and other related real time wireless functions. The goal of this portion of the study was to compare the advantages of these Social Media platforms for the specialized needs ...