By Pierre DeBois Social media has brought unprecedented change in the way a business markets its services and products online, as well as how it communicates to customers. But how much of that change is being measured?  From the latest industry surveys, very little, despite heavy investment.  Yet with more corporations employing social media for branding, lead awareness and sales, the need for relevant ...

Some helpful tips to lawyers using social media marketing to develop brand recognition. Social media marketing is a fantastic way for your law practice to be noticed and to grow. It allows for potential clients and others to form “personal” online relationships with staff who may be blogging, tweeting or posting information online for others to see. This aids in developing brand recognition and ...

Investment companies have developed a significant Internet presence by helping people learn about finance, execute trades, retrieve account statements and more. But they’re lagging somewhat when it comes to social media. Brokerages, mutual-fund firms and other investment entities are still trying to decide how to connect with customers and prospects through sites and applications such as Facebook, ...

Twitter has the social media world by storm, and a year or two from now I think Twitter will still be a powerhouse in the social media world. While facebook may have the edge as of right now, soon Twitter will even eclipse them in terms of chatting friends and business associates. The only real advantage. I see in facebook is more options on what you can do. However, for businesses chatting via Twitter ...

Social Media sites like Digg, Reddit, Stumbleupon, and Delicious are highly authoritative sites which can dramatically improve search engine rankings if used properly.  Any SEO specialist knows link building is essential to improving search engine visibility, but some clients have trouble accepting social media as a link building tactic. In order to help show how effective social media really is ...

Social Media Marketing, being an emerging concept is still undiscovered for most of the individuals associated with web business and having most of the aspects unexplored, the sustainability of SMM is still a question mark. Though getting about rapidly, not everyone is familiar with the inner structure of SMM and the best use of it. The present culture of Social Media Marketing is relying more on extensive ...