Oracle Acquires Social Marketer Involver
Oracle Acquires Social Marketer Involver As Enterprise Giants Buy Rather Than Build For Tomorrow
By Josh Constine
Old world online marketers must build, buy, or die, and Oracle (ORCL) has made its choice. Oracle just agreed to acquire Involver, only a month after the giant bought its competing social marketing platform Vitrue. Involver will be rolled into Oracle Cloud marketing suite, and the ...


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