Once upon a time, social media was a safe haven for personal, one-to-one human interaction. But somewhere along the way, social media feeds got flooded, marketers failed to scale with the medium’s popularity, and responses grew less human. Let’s examine where companies lost their way and what’s needed to make social media personal again.
The Early Promise of Social Media – In the beginning, ...
A group of companies including Microsoft, Nokia, and Oracle has filed a new antitrust complaint in the EU, alleging that Google’s Android mobile OS gives an unfair advantage to the company’s mobile applications. The group, called Fairsearch Europe, states in a press release that while the core Android OS is free, OEMs that want to license Google’s mobile apps like Maps, YouTube, or the Play ...
Measuring “likes” and “followers” = Social Media ROI.
Mindset – Marketers count consumer “activities based on convenience, creating a “quantitative fiction”.
Truth = Focus on business goals, shift from “activity” metrics to “value” metrics.
1. Increase revenue
2. Deflect cost
3. Move brand perceptions
The way you determine ROI for social media is the same ...
ET by Ratko Vidakovic
One of the most common questions that marketers face in buying display advertising is whether to contact a publisher or ad network directly to purchase inventory (called a Direct Buy), or through indirect channels using real-time bidding (RTB) systems.
To those with experience in the RTB realm, it’s well understood by now that there is an element of unpredictability and fluctuation ...
OLD SEO – Target Specific Keywords
New SEO – Target a Wider Range of Keywords
Old SEO – Design Separate from SEO, no focus on mobile devices, Prior for 2011, site speed didn’t matter
New SEO – User Experience is #1 Priority, Responsive Design – think mobiles, think tablets, Page Load times are important to users and rankings
Old SEO – Write Content for targeted ...
Bryson Meunier from Resolution Media posted an update on his personal blog about the correlation between mobile content and ranking in Google.
The study came out with three findings:
(1) Having mobile optimized and rendered content is still highly correlated with getting organic traffic from Google. The study showed that 89% of the sites in the study that rank, all have either mobile URLs, dynamic ...
Just recently, we learned about a rumor that claimed Google was blocking Windows Phone users from accessing Google Maps via Internet Explorer. Google responded to these rumors stating that since Internet Explorer does not have Webkit support, users would be redirected to Google.com instead when trying to access Google Maps.
Microsoft eventually responded and stated that this was not true. Microsoft ...