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	<title>Internet Marketing &#187; Fortune 500</title>
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		<title>Fortune 500 companies using social media to reach customers</title>
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		<pubDate>Tue, 09 Feb 2010 16:11:51 +0000</pubDate>
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		<description><![CDATA[Tweet Last year, United Airlines found a new way to use Twitter to reward customers and fill empty seats. In May, the Chicago-based airline began offering a limited number of Twitter-exclusive fare deals, or &#8220;twares,&#8221; to domestic and international destinations. The last-minute specials are sent out once or twice a week and typically expire within [...]]]></description>
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