The social media continue to grow in popularity in Thailand, not only because networks like Facebook and Twitter generate two-way communication among friends, but also because they have become innovative tools for business.
The creation of fan pages and followers has formed a basis for modern business channels.
Kapook.com’s managing director Poramate Minsiri said there was increasing use of the social media in Thailand because Facebook was able to create a community between page owners, or members, and followers of their fan pages. This not only created closer communication, but also personalised it.
Last year, Thailand had the highest growth rate in the world for Internet users participating in social media or social networks. There are now more than 39,000 active Twitter members and 2.3 million Facebook members in Thailand.