Google announced that in order for advertisers to stay on top of all the latest updates and features they release to Google AdWords, they have created a new web page that shows all the latest updates by month, in chronological order.
The new page can be accessed over here and it is basically a release notes page, that shows the date and change released to the AdWords platform.
Here are the updates for February 2015:
- 2/17/2015 – Flash ads will be automatically converted to HTML5 ads on the Google Display Network.
- 2/11/2015 – Account settings update The latest AdWords Editor release includes fixes for better performance.
- 2/9/2015 – New feature update Manage landing page and tracking URLs separately for ads using upgraded URLs.
When possible, Google links the one line update to either a help document or blog post containing more details about the change.
Here is a screen shot of the page as it looks today:
Google said this page will help “keep you on top of all the new AdWords innovations and help you understand how they work.”
Google also released a Best Practices page today that aims at staying current with the latest guidelines to having a healthy AdWords campaign.