What changed in SEO, AI search, social and digital media, and what it means for your business. Updated every morning.
Meta has changed its Graph and Marketing APIs, letting apps add or remove AI self-disclosures, expanding device targeting by default and deprecating a video metric. Anyone running Meta ads through third-party tools should check their settings.
TikTok has launched a standalone TikTok Shop app in Singapore, Thailand, Malaysia and the Philippines. It is a bet that shoppers prefer a dedicated place to buy, not a video feed that sells.
Laneige is opening a mix-and-match Lip Sleeping Mask station at its permanent Los Angeles store. For ecommerce brands, it's a case study in using physical retail to build trial, content and brand affinity.
Brands have poured budget into creators all year, yet the first festive campaigns still lean on famous faces. The gap is closing, and hybrid celebrity-creator campaigns look like the next step.
Q3 earnings from six listed ad tech firms show app and CTV platforms growing fast while open web specialists shrink. Here is what the split means for where your ad budget and visibility should go.
Instagram now allows videos up to 90 minutes, but it has no long-form monetization model yet. Creators and agencies are split on whether discovery alone is worth the effort.
A MarTech piece frames the classic tension: shared teams bring scale and control, local teams bring speed and flexibility. AI makes deciding where each capability belongs more urgent for every business.
Retail media rarely belongs to one budget owner. A MarTech piece points to a practical problem: coordinating brand, paid media and retail media funding without losing team goals or hiding annual retailer commitments.
MarTech argues AI agents could help brands meet today's demanding customer expectations, but only if they're used wisely. Here is what that means for ecommerce and marketing teams in practice.
MarTech argues that faster AI drafts don't automatically produce faster campaigns. The real ROI comes from fixing approval bottlenecks, giving teams decision rights and measuring the gains.
Scott Brinker argues that AI strips out the human friction that used to catch bad decisions, so context becomes an operations problem rather than a prompt-writing one. For marketers and ecommerce owners, that means building guardrails into workflows, not just better prompts.
Reddit is testing query-targeted ads inside its in-app search, just as its search referral traffic falls. For brands, it is a signal that Reddit wants to be a product discovery platform, not only a source for Google and AI chatbots.
