New Advertising guidelines for Facebook Ads

Today, we’re announcing a new version of our Advertising Guidelines that we hope are simpler, better organized and more intuitive. We gave the guidelines a makeover, in part to address the valuable feedback we’ve received from our users, advertisers, and developers. Although most of the revisions are organizational, we’ve also made a couple of substantive changes worth noting:

First, we now allow the promotion of offline casinos or other legal gambling establishments provided the ads are appropriately targeted. We continue to prohibit the promotion of online gambling in the U.S, but may allow ads for online gambling and games of skill in other countries with our prior authorization. We also now allow authorized state and national lottery commissions to advertise to users of the appropriate age within the lottery’s jurisdiction. In all cases, we expect advertisers to ensure their ads comply with all applicable laws and we will not accept ads for illegal products and services.

Secondly, we have clarified our guidelines around pharmaceuticals and dietary supplements. We continue to prohibit ads promoting the sale or distribution of prescription pharmaceuticals and online pharmacies, but we will allow the promotion of legal dietary supplements that don’t contain certain prohibited ingredients. As with all other Facebook ads, those promoting these products will still be subject to rules regarding ad creative, positioning, claims, etc.

You can find the latest version of the new Ad Guidelines at https://www.facebook.com/ad_guidelines.php and the Help Center at http://www.facebook.com/help/adpolicy.

Add Comment