A: If you look at Windows 8 users on touch devices, they have higher satisfaction than those on Windows 7 devices. Windows 7 users have higher satisfaction on mouse and keyboard devices than Windows 8.

A: We hear people saying, we have this giant problem of diverse base of mobile devices we have to manage.

A: We don’t hear pushback that we don’t like Live Tiles. We hear pushback about too much training.

Q: When it comes to your enterprise customers about Windows 10. How big has the push back been to get Windows away from Live Tiles, back to Windows 7 stuff?

A: Having that core common code makes developers more efficient. As long as we do the right tailoring and we feel like we’re on the right track.

A: We also have a core team that builds common technology that’s shared across all devices.

A: We feel pretty positive about the outcome we’re gonna get, with a single design approach.

A: You’re likely to be an owner of both devices. The real rub comes in the middle… convertible devices. There’s a lot of magic in the devices that can be a great laptop and also flexes to be a tablet.
A (Belfiore): Part of the reason we organized the way we did, is there will be champions of every device type. It was intentional to put together the PC, tablet, phone. Similar capabilities, but at the end they differ.

A: We’re building a platform that scales, from small devices all the way up to Azure.

A question about the challenge of designing a platform across all the devices.

A: It will not have a desktop (next version of Windows Phone).

A (Befliore): We’re trying to blend the experience across PCs, tablets. The best way to think of it, it will be a natural step forward from the Windows 8.1 model.

A: Yes.

Q: You mentioned screens ranging from 4 inches to 80 inches. Is Windows 10 the next version of the phone operating system too?

A: This product, when you see the product in your fullness I think you’ll agree with us that it’s a more appropriate name.

Q: Can you talk about the name? Seems weird going from Windows 8 to Windows 10.

A: “We want to talk about the overall product family.” No news on upgrade pricing, etc.

Q: Any incentive for Windows 7 and Windows XP users to upgrade?

“After the Build conference, mid next year” for Windows 10 release.

Q&A now.


“We’re planning to share more than we ever have before, frankly earlier than we have before.”

“We’re inviting our enthusiastic fans to evaluate it with us. We know they’re a vocal bunch.”

Technical Preview build for servers will follow after that.

“Technical Preview build for laptops and desktops.”

“Starting tomorrow we’re going to launch our #Windows Insider Program.”

Terry Myerson is back on stage now.
10:39:14 AM PDT

OK so the demo went really fast. We’ll have a video shortly.
10:38:55 AM PDT

“We’re trying to be thoughtful about a UI that goes across all devices.”
10:38:26 AM PDT

So essentially this is a mode that switches based on touch and keyboard input.
10:37:55 AM PDT

Here’s the Start Screen in touch.

So even the command prompt has been improved.

The #Windows Charm bar is still here.
10:31:33 AM PDT

“We want to support those Windows 8 users who have touch machines and getting a lot of benefit out of them.”

“We have a massive amount of users who know Windows 7 well, and Windows 8 users who know touch well. We need something that works for both.”

“Let me wrap up by talking a little bit about touch.”

“That gives you a look at the core experience. Not talking about cool new consumer features, that comes later.”

“We want to deal with these different input methods in a way that works for everyone.”

“This is… a geeky feature. I understand.”

You used to have to trigger a context menu and hit the paste option. A lot easier now.

You can now paste in directories into command prompt with Ctrl+V. FINALLY.

Although it looks the same.

Uh oh, we’re going into… the command prompt!

“I do it to illustrate the degree to which our enthusiastic designers have embraced the idea of productivity for the widest scale of Windows users.”

“Now I’m going to demo something I’ve never demo’d before.”


We’re talking about keyboard users now.

“Now I want to talk about the even more advanced people.”

Belfiore thinks this new feature will make people more productive.

“It illustrates for Windows we have to address a breadth of users.”

“You may say this is a basic feature. We don’t think this is world changing.”

Power users will love this stuff.


“When you click task view it launches.”

“Task view” is the new button on the taskbar.

“One of things we want to do in #Windows 10… is empower novice users to get better at multitasking.”

We’re moving to multitasking demo now.

So as expected Microsoft is focusing on the desktop here. No sign of the fullscreen apps or Start Screen yet.

“This presents a problem for two-in-one convertible devices,VRG_1095

“We don’t want that duality, we want users on PCs with mice and keyboards to have their familiar UI.”

“In #Windows 8 when users launched a modern app, it sort of had a different environment.”

Belfiore is demonstrating windowed apps now.

“As users start using these apps they should just feel familiar and work in a way you’d expect with a mouse and keyboard.”

“The tiles and icons that are shown are a blend of classic apps and new universal apps.”

Belfiore is talking up the #Windows Store, for Windows 7 users to get the benefit of the new apps.

Universal search from the Start Menu, and web results.VRG_1090

The search experience has been improved here.

Running on 9841, for those #Windows watchers out there.


You can resize the tiles on the Start Menu, change its size.

“Part of the… things we want Windows to be about is personalization.”

“It gives the familiarity of Windows 7 with some of the elements of #Windows 8.”


There’s a me tile on the Start Menu, pinned apps and options to shutdown and restart.

“We’re looking to find the balance, so that all the Windows 7 users get a familiar experience on the devices they already have.”

Belfiore says we’ll be able to test Windows 10 out after the event is finished.

“Windows 10 is going to be our greatest enterprise platform, ever.”

Microsoft is really pitching Windows 10 at businesses here.

“With Windows 10 our enterprise customers will be able to customize the store.”

“Windows 10 is a very novel approach of separating corporate and personal data across all devices.”

We’re getting into the enterprise side of things now.

“Windows 10 will be compatible with all the traditional management systems used today.”

“They’ll find all the tools they’re used to finding.”

“Windows 10 will be familiar for these companies.”

“Enterprises need to evaluate Windows early, and we’re starting our dialogue with them today.”VRG_1064
“One of the most important customers for Windows is the enterprise.”
Windows 10 will be our most comprehensive platform, ever.”

“One store, one way for applications to be discovered, purchased, and updated across all of these devices.”


“That new Windows is Windows 10.”


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