There’s been a lot of debate in the SEO community lately regarding social media versus traditional linkbuilding methods. While some SEOs argue that social media links are the wave of the SEO future, traditionalists staunchly maintain traditional, authoritative links from quality sources are still the best way to go.
Whatever your stance, I think it’s easy to agree that gaining links from trusted authorities is desirable for any site — but that doesn’t mean the rise of social shouldn’t affect our outreach methods.
We’ll start with the obvious: social sites allow you to network and build relationships with industry players and authorities. Someone who’s gotten to know you over social media is going to be more receptive to a link request than someone receiving a random email from an outside party.
Further, social media offers a quick way to see that you’re a legitimate source with an active interest in the field — you’re not just out to spam any email address or Twitter account you can get your hands on.