Google is testing removing the divider between the ads and free listings in the search results. Will it lead to more searcher confusion?


Google is testing not displaying the line break or line separator between the search ads at the top of the search results and the organic/free listings below the ads.

Frederik Hyldig, a reader, emailed us screen shots, which we cannot currently replicate, but we know Google is constantly testing user interface changes. In addition, we know Google tested bolder separators between the search ads and organic results about two months ago.

Here is an animated picture (GIF) showing the results with and without the line separator:



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