After reports of charging issues surfaced last week, there’s some more bad news for Apple and its new iPhones — here in India, for now.
A number of large retailers have noted that Apple’s new iPhone XS and iPhone XS Max phones are struggling to fly off the shelves, with almost half of their stock without any buyers.
According to a detailed ET report, sales of iPhone XS and XS Max were about 55-60% compared to last year’s iPhone X in the first three days of the devices’ launch on Friday, September 28.
The report quotes senior executives of Reliance Digital and Sangeetha Mobiles, and also Apple Premium Resellers chain across India, with a footprint of 1500 stores. Almost everyone in agreement, that this year’s iPhone XS and iPhone XS Max sales are off to a very slow start.
Apple reportedly imported 1,00,000 units of new iPhones for sale in India, distributing the stocks across all regions, in order to ensure the iPhone sales would start off with a bang.
But that wasn’t to be, according to people in the know, which is in stark contrast to previous years when iPhone demand had far outstripped supply and stocks in India — shoppers would even queue up outside stores to be able to buy their new iPhone and not have to miss out.
The new iPhone XS and XS Max’s retail price doesn’t seem to be why sales are low, according to retail chain executives.
The month of ‘shraadh’ is preventing people from buying the iPhone, also they’re hopeful that sales will pickup after Navratri later this month and hit a peak near Diwali next month, as Apple is expected to roll out cashbacks and incentives for buyers.