Contribution and feedback are the fundamentals of social media marketing. This blurs the traditionally distinct line between the media content provider and the audience.
Liking, Voting, comments, sharing information and ideas are encouraged. Password-protected sites are usually disfavored.
Social media is a two-way communication between many people.
Social media allows communities to form and to connect easily and effectively.
Most social media make use of links to other sites, resources and people. Continuous status updates – creating a feeling of being in the loop – have become a standard feature.
By Raj Kumar