Facebook’s mystery press event revealed on Tuesday a robust search feature that may intensify competition between the social networking giant and its rival Google Inc. The social network announced “Graph Search” Tuesday with hopes of making its users more connected than ever. The Facebook search engine will allow users to search for things such as content that has been shared with them, or connections ...

Bryson Meunier from Resolution Media posted an update on his personal blog about the correlation between mobile content and ranking in Google. The study came out with three findings: (1) Having mobile optimized and rendered content is still highly correlated with getting organic traffic from Google. The study showed that 89% of the sites in the study that rank, all have either mobile URLs, dynamic ...

By Peter Svensson, Associated Press NEW YORK — Can’t decide if you want a PC or tablet? Now you won’t have to. With the release of Windows 8, computer makers are doing their best to blur the boundaries with an array of devices that mash keyboards and touch screens together in different ways. Some of these configurations are new, while others have appeared and disappeared on the ...

Windows 8 has officially been released by Microsoft, ushering in what the company calls “a new era of computing”. Speaking at the launch in New York, Microsoft CEO Steve Ballmer said: “We have reimagined Windows and the result is a stunning line-up of new PCs. Windows 8 brings together the best of the PC and the tablet.” According to Microsoft, with over 1 000 PCs and tablets certified to ...

No more spammers and distorted engagement. Facebook is doing a great thing by eliminating those that fail to legitimize themselves. Back in August, Facebook estimated the number of illegitimate accounts at 83 million, representing 8.7% of its 955 million active accounts. After the surge of criticism that raised concerns about the success of Facebook’s targeted advertising model, the platform started ...

In our B2B marketing campaigns, we have the dual challenges of having limited resources and more sophisticated buyers of our services and products. While this is a reality, the good news is that it challenges us to be more creative and effective in our pursuits. This enables us to produce more with less and infuses our efforts with an innate sense of problem solving and solution oriented thinking. In ...

A newly published study has concluded that YP.com advertisers see a meaningfully lower “cost per call” vs. those using Google AdWords. The study was commissioned by YP, formerly AT&T Interactive and AT&T Advertising Solutions. The average cost-per-call for YP ads was $46 vs. $88 for AdWords. More specifically, the study found that the YP cost-per-call “ranged from $8 ? $162, compared ...