A Social Media disaster is an issue that arises in or is amplified by social media, and results in negative mainstream media coverage, a chance in business process, or financial loss.
Why Social Media disasters occur: – Lack of planning and preparedness – most companies are quick to jump onto the latest social media platforms without preparing for the threat of future social media disaster.
Measuring “likes” and “followers” = Social Media ROI.
Mindset – Marketers count consumer “activities based on convenience, creating a “quantitative fiction”.
Truth = Focus on business goals, shift from “activity” metrics to “value” metrics.
1. Increase revenue
2. Deflect cost
3. Move brand perceptions
The way you determine ROI for social media is the same ...
Facebook’s mystery press event revealed on Tuesday a robust search feature that may intensify competition between the social networking giant and its rival Google Inc.
The social network announced “Graph Search” Tuesday with hopes of making its users more connected than ever.
The Facebook search engine will allow users to search for things such as content that has been shared with them, or connections ...
What is Pinterest?
A content sharing service that allows members to “pin” images, videos and other objects to their pinboard. Also includes standard social networking features …
Pinterest is a tool for collecting and organizing things you love.
1. Pin, pin pin! Install a Pinterest share button in your browser tool bar so you can pin from the web.
2. Incorporate your own stuff. Pin ...
A blog post on the ‘Building Windows 8 blog’ unveils the steps Microsoft have taken to make SkyDrive a more powerful online storage service than ever before.
What is SkyDrive?
In case you need a primer, SkyDrive is a service from Microsoft that grants you 7GB of free online storage. Traditionally this has required logging into SkyDrive through your browser to view files and upload ...
Facebook and Google users: Your social media and online life is about to change, and there’s almost nothing you can do about it.
Facebook is rolling out Timeline, a scrapbook-like profile page that gathers every post a user has made and arranges them by year, while Google is making changes to its privacy policies that some see as the latest attack against Internet users.
Google announced it ...
By Bret Taylor
We are hosting our fourth f8 conference today in San Francisco, where we’re introducing the the next evolution of Facebook Platform and the Open Graph. The Open Graph is the most significant update to Platform since it launched in 2007, expanding the capabilities and opportunities for social apps, from music to TV to news to lifestyle apps such as cooking, fitness, and travel.