Over the last 6 months in this column we have looked at all aspects of the overlap between search and display, from why search marketers could take over the world media budgets of the future, to advanced methods for retargeting and simple alternatives ...

SEO: one channel to rule them all? A new “merchant confidence survey” from lead-gen company MerchantCircle/Reply.com, among 2,500 US small businesses, finds that search engine optimization is the marketing channel they would choose if they could choose ...

Google is opening wider a beta test of Dynamic Search Ads, an interesting new type of AdWords ad for larger advertisers that eliminates the need for keywords. With this ad type, designed for retailers or other advertisers with large, often-changing inventory, ...

ET by Greg Sterling Efficient Frontier released its Q3 Digital Marketing Performance Report this morning. The document covers a range of trends from search marketing to Facebook and display advertising to mobile and tablets. However the report is primarily ...

A group of users have sued Facebook after it emerged that the social networking giant tracks its users’ online activities after they are logged out. Australian technologist Nik Cubrilovic recently claimed that when the user is logged out of Facebook, ...

Search Engine optimization is an advantageous method by means of which your URL can get the kind of spotlight which will earn it hundreds and thousands of visitors every single day! There are a number of ways of taking advantage of search engine optimization. ...

Google, Microsoft, and Yahoo have teamed up to encourage Web page operators to make the meaning of their pages understandable to search engines. The move may finally encourage widespread use of technology that makes online information as comprehensible ...