Bryson Meunier from Resolution Media posted an update on his personal blog about the correlation between mobile content and ranking in Google. The study came out with three findings: (1) Having mobile optimized and rendered content is still highly correlated with getting organic traffic from Google. The study showed that 89% of the sites in the study that rank, all have either mobile URLs, dynamic ...

Facebook.com is now Number One on  Alexa Ranking  Overtake Google.com in Global Alexa Ranking. Google is still number one in US. Alexa.com Alexa’s website is built on the principle that timely and relevant information is essential to a vital web experience. Alexa Site Info – Alexa has built an unparalleled database of information about sites, including statistics, Related Links, and ...

In our B2B marketing campaigns, we have the dual challenges of having limited resources and more sophisticated buyers of our services and products. While this is a reality, the good news is that it challenges us to be more creative and effective in our pursuits. This enables us to produce more with less and infuses our efforts with an innate sense of problem solving and solution oriented thinking. In ...

A newly published study has concluded that YP.com advertisers see a meaningfully lower “cost per call” vs. those using Google AdWords. The study was commissioned by YP, formerly AT&T Interactive and AT&T Advertising Solutions. The average cost-per-call for YP ads was $46 vs. $88 for AdWords. More specifically, the study found that the YP cost-per-call “ranged from $8 ? $162, compared ...

The Future of Search Series is presented by SES San Francisco Conference & Expo, the leading interactive digital and online marketing event. Learn more here. There’s been a lot of talk about zoo animals recently. Ever since Google started naming its algorithm updates after furry black and white creatures, we’ve been inundated with talks of pandas and penguins, and how they’re taking down ...

Google has long made it possible for users of YouTube to skip ads. Now, it’s adding that capability to the Display Network, letting people hit an “X” to dismiss, or mute, the currently-displaying ad. Google says it will use the signal as a way to deliver more relevant ads to consumers. Once a person mutes a certain ad, he or she will no longer see ads from that campaign. After the ad is muted, ...

Google continues to hold a death-grip on search market share in the U.S., but Experian Hitwise saysthat Bing has taken five percent of Google’s market share in the last 12 months. According to Hitwise’s market share stats for May 2012, Google accounted for 65 percent of all U.S. searches — down from 68 percent a year ago. Meanwhile, Bing-powered searches in May accounted for 28.1 percent, which ...