A Social Media disaster is an issue that arises in or is amplified by social media, and results in negative mainstream media coverage, a chance in business process, or financial loss.
Why Social Media disasters occur: – Lack of planning and preparedness – most companies are quick to jump onto the latest social media platforms without preparing for the threat of future social media disaster.
Once upon a time, social media was a safe haven for personal, one-to-one human interaction. But somewhere along the way, social media feeds got flooded, marketers failed to scale with the medium’s popularity, and responses grew less human. Let’s examine where companies lost their way and what’s needed to make social media personal again.
The Early Promise of Social Media – In the beginning, ...
By Tom Alison and Adam Mosseri
Today we’re introducing Home – a new way to turn your Android phone into a great, living, social phone.
We all want to share and connect. That’s how we discover new information and build meaningful relationships. But today, phones are built around tasks and apps. To see what’s happening with your friends, you pull out your phone and navigate through ...
Measuring “likes” and “followers” = Social Media ROI.
Mindset – Marketers count consumer “activities based on convenience, creating a “quantitative fiction”.
Truth = Focus on business goals, shift from “activity” metrics to “value” metrics.
1. Increase revenue
2. Deflect cost
3. Move brand perceptions
The way you determine ROI for social media is the same ...
What is Pinterest?
A content sharing service that allows members to “pin” images, videos and other objects to their pinboard. Also includes standard social networking features …
Pinterest is a tool for collecting and organizing things you love.
1. Pin, pin pin! Install a Pinterest share button in your browser tool bar so you can pin from the web.
2. Incorporate your own stuff. Pin ...
Facebook has topped 1 billion monthy users, according to CEO Mark Zuckerberg. But Facebook’s rocky IPO and questions about its profitability haven’t made an easy few months for the social networking site, Mark Zuckerberg said.
Facebook has topped 1 billion users, but the past few months have not been easy.
CEO Mark Zuckerberg says that the company is going through a bit of a rough patch ...
No more spammers and distorted engagement. Facebook is doing a great thing by eliminating those that fail to legitimize themselves.
Back in August, Facebook estimated the number of illegitimate accounts at 83 million, representing 8.7% of its 955 million active accounts. After the surge of criticism that raised concerns about the success of Facebook’s targeted advertising model, the platform started ...