Web 3.0 – and marketing – is about relevance
May 13, 2010 by raj
Filed under IT News, Social Media Marketing Strategy, Web 3.0
Issued by: Global Vision, By: Jon Jacobson
Facebook has changed the way as many as 400 million people are engaging with the Web on a regular basis, 200 million of them every day. Users are accessing Facebook to access “their world” on the Web. As a result, Facebook has now dethroned Google as the most accessed website in the US. And with Facebook plug-ins being incorporated into over 250,000 sites already (50 of which are among comScore’s Global Top 100 Websites), the Web is increasingly becoming more and more relevant to Facebook users with each passing day.
 |
I first noticed this on the CNN site when I accessed the home page and to my right I saw news pieces that had been recommended by a couple of my Facebook friends. Of course, the presence of these recommendations by friends on Facebook now makes my CNN experience seem more familiar, personal and, above all, relevant. And this seems to be what the next big wave on the Web, or let’s say Web 3.0, is all about. If we try and sum up Web 2.0 in one word, it was all about collaboration. End users creating their own content and interacting with each other on the Web. It was the wave brought on by wikis, blogs, social media and increased accessibility. A wave which became mainstream in 2006 when Time Magazine’s Person of the Year was “You”. “You” were now in control of publishing content on the Web. “You” were engaging with companies, brands and individuals on your terms. “You” could now get news, TV programmes, music, radio broadcasts, etc. when “you” want it. But don’t worry, Web 3.0 is still all about “you”. It’s just going to be even more so. With Web 3.0, it’s about the Web becoming smarter, getting to know you better from your browsing history (and all you’ve contributed to it during Web 2.0) and automatically delivering content to you that is relevant.
A recent article on CNN, “How Facebook won the Web”, by guest columnist Pete Cashmore from Mashable.com goes on to explain ways in which Facebook are working to personalise the Web and thereby extend their reach and dominance on the Web. According to Cashmore, Facebook is able to take Google’s search strategy one giant leap further. Where Google have based the ranking of their search results on the number of sites linking back to a page, or how relevant a page may be to “other” Web users, Facebook is in a position to deliver search results “based on your friendships and interests,” or how relevant search results are to your social network and you.
Facebook’s “Like” button has been a key driver. Every time you “Like” something on Facebook, Facebook is getting to know you better. You can “Like” an ad, a posting, or a page set up by a brand, music, or organisation. And now Facebook has made it easy for 3rd party sites to add “Like” buttons to their content, so you can start letting Facebook know everything that you “like” on the Web.
Of course, Facebook already have your basic demographics: age, sex, sexual orientation, marital status, language and location. As a result, the combination of these demographics, your preferences as defined by your “likes” and the “likes” expressed by your social network puts Facebook in a position to deliver highly relevant ads and search results. A position marketers would kill for, but can actually attain within their own market by replicating Facebook’s strategy using emerging channels and technology.
New channels such as the Web, social media, email, and mobile have now made it easier and quicker to track individual consumer responses to campaigns. As a result, marketers now have an easier time learning from their campaigns, understanding their consumers’ preferences, and building on these learnings to increase the relevance of the messaging to the right consumer segment. Sounds a lot like Facebook’s strategy, doesn’t it? Perhaps Marketing is in a very similar stage of development as the Web: the drive towards increasing relevance. Relevance is not only what Web 3.0 is all about, but what marketers should strive for in their engagement with consumers. Relevance gives consumers the sense that your brand can fulfill their needs better than a competitor. Relevance thus builds loyalty and marketing effectiveness.
As a marketer, is this not what you should be striving for?
http://www.bizcommunity.com/Article/196/16/47678.html
Popularity: 3% [?]
Share on Facebook Web 3.0 – and marketing – is about relevanceWeb 3.0 Technologies (Semantic Web) Includes
With the Internet dominating the business world, the need to have an effective web 3.0 sites has increased among companies. In today’s always-on world, a company’s web site is critical to its ability to compete and succeed. Our top priority is to provide high-quality updates on web 2.0 and 3.0 solution around the world. Web 3.0 is defined as the creation of high-quality content and services produced by individuals using Web 2.0 technology as an enabling platform.
Web 3.0 Technologies (Semantic Web) Includes
1. Artificial intelligence
2. Automated reasoning
3. Cognitive architecture
4. Composite applications
5. Distributed computing
6. Knowledge representation
7. Ontology (computer science)
8. Recombinant text
9. Scalable vector graphics
10. Semantic Web
11. Semantic Wiki
12. Software agents
The Semantic Web 3.0 will bring structure to the meaningful content of Web pages, creating an environment where software agents roaming from page to page can readily carry out sophisticated tasks for users.
Web 3.0 is a place where machines can read Web pages much as we humans read them, a place where search engines and software agents can better troll the Net and find what we’re looking for. A prime example of a Web 3.0 technology is ‘natural-language search’, which refers to the ability of search engines to answer full questions such as ‘Which is the third leading software MNC in india’.
Web 3.0 developments will be driven by a new hybrid of innovation strategies that support a new business model. In the new models businesses will make quantum leaps because they will finally discover that fostering new ideas and empowering their employees by ethically compensating them for their intellectual property, makes more sense than the current business-as-usual rewards for hard work, It will finally dawn on companies to spend more money supporting the flow of ideas than pouring down the drain with outrageous severance packages and counter productive levels of disparity in income. My new business Innovation Black Soft Group is trying to cultivate a new approach and a new awareness.
Instead of using HTML as the basic coding language, it will rely on some new — and unnamed — language. Experts suggest it might be easier to start from scratch rather than try to change the current Web. However, this version of Web 3.0 is so theoretical that it’s practically impossible to say how it will work.
The man responsible for the World Wide Web has his own theory of what the future of the Web will be. He calls it the Semantic Web, and many Internet experts borrow heavily from his work when talking about Web 3.0. What exactly is the Semantic Web?
Source: http://www.articleforfree.com/
Popularity: 2% [?]
Share on Facebook Web 3.0 Technologies (Semantic Web) IncludesWeb 3.0 design and functionality
Web 3.0 design and functionality
| REST, AJAX, Silverlight, Widget Enabled, Taggable, Searchable everything…
Web 3.0 is the Semantic Web, where machine read content like human beings then RSS will be its eyes. RSS technology is still in vast uses especially in the online news portals. The entire business models have already being created around aggregating meta-data. IGoogle, MyIndiaTims and Netvibes allow the users to create their own personal homepage, drawing much of its content from RSS feeds that users select.
When talking about web 1.0 Web 2.0 and web 3.0, black soft expert suppose that
The Web 3.0 application design is about Cloud Computing as an enabler for innovation, Web-scale programming and SaaS. Market barriers are reduced due to easy, service-oriented access to scalable infrastructure, the possibility to test and deploy large-scale projects with low entry costs, and eventually terminate projects that do not go well without (financial and technological) problems associated with down-scaling. Web 3.0 application design will ultimately be seen as applications that are pieced together. There are a number of characteristics: the applications are relatively small, the data is in the cloud, the applications can run on any device, PC or mobile phone, the applications are very fast and customizable, and furthermore the applications are distributed. Web 3.0 will use this profile to tailor the browsing experience to each individual. That means that if two different people each performed an Internet search with the same keywords using the same service, they’d receive different results determined by their individual profiles. |
Source: http://www.articleforfree.com/articleforfree/Articles/Web-Design/-Web-3-0-design-and-functionality-1116672567.aspx
Popularity: 8% [?]
Share on Facebook Web 3.0 design and functionalityWeb 2.0 Trend Could Help In Development of Web 3.0
Web 2.0 Trend Could Help In Development of Web 3.0
Most of the user believes that Web 3.0 will provide users with richer and more relevant experiences. Many also believe that with Web 3.0 every user will have a unique Internet profile based on that user’s browsing history.
Web 3.0 will use this profile to tailor the browsing experience to each individual. That means that if two different people each performed an Internet search with the same keywords using the same service, they’d receive different results determined by their individual profiles.
The technologies and software required for this kind of application aren’t yet mature. Services like TiVO and Pandora provide individualized content based on user input, but they both rely on a trial-and-error approach that isn’t as efficient as what the Black Soft expert (Priyank Acharya) say Web 3.0 application development will be. More importantly, both TiVO and Pandora have a limited scope — television shows and music, respectively — whereas Web 3.0 application development will involve all the information on the Internet.
Web 2.0 trend that could help the development of Web 3.0 application is the mashup. A mashup is the combination of two or more applications (web 1.0, web 2.0 and web 3.0) into a single application. For example, a developer might combine a program that lets users review restaurants with Google Maps. The new mashup application could show not only restaurant reviews, but also map them out so that the user could see the restaurants’ locations. Some Internet experts believe that creating mashups will be so easy in Web 3.0 that anyone will be able to do it.
Black Soft experts believe that the foundation for Web 3.0 will be application programming interfaces (APIs). An API is an interface designed to allow developers to create applications that take advantage of a certain set of resources. Many Web 2.0 sites include APIs that give programmers access to the sites’ unique data and capabilities. Other experts think that Web 3.0 will start fresh. Instead of using HTML as the basic coding language, it will rely on some new — and unnamed — language. These experts suggest it might be easier to start from scratch rather than try to change the current Web. However, this version of Web 3.0 is so theoretical that it’s practically impossible to say how it will work. The man responsible for the World Wide Web has his own theory of what the future of the Web will be. He calls it the Semantic Web and many Internet experts borrow heavily from his work when talking about Web 3.0. What exactly is the Semantic Web?
Keep reading to find out more on web 3.0. Comment and views are highly accepted……..
Popularity: 3% [?]
Share on Facebook Web 2.0 Trend Could Help In Development of Web 3.0“Web 3.0″ But really, they are closer to “Web 2.1″
Web 2.0 and Future
Many researchers and entrepreneurs are working on Internet based knowledge organizing technologies that stretch traditional definitions of the Web. Some have been calling the technologies “Web 3.0″ But really, they are closer to “Web 2.1″
Typically, the name Web 2.0 Development is used by computer programmers to refer to a combination of:
* improved communication between people via social-networking technologies.
* improved communication between separate software applications–read “mashups” via open Web standards for describing and accessing data
* improved Web interfaces that mimic the real-time responsiveness of desktop applications within a browser window.
To see how these ideas may evolve, and what may emerge future after Web 2.0, one need only look to groups such as Black Soft Computer Science and Artificial Intelligence Laboratory, the World Wide Web Consortium, Amazon and Google.
All of these organizations are working for a smarter Web, and some of their prototype implementations are available on the Web for anyone to try. Many of these projects emphasize leveraging the human intelligence already embedded in the Web in the form of data, metadata, and links between data nodes. Others aim to recruit live humans and apply their intelligence to tasks computers can not handle. But Web 2.0 is not ready for prime time.
http://www.articleforfree.com/articleforfree/Articles/Web-Design/Web-2-0-and-Future-1849181407.aspx
Popularity: 2% [?]
Share on Facebook “Web 3.0″ But really, they are closer to “Web 2.1″Web 3.0 Applications
With the Internet dominating the business world, the need to have an effective web 3.0 site has increased among companies. In today’s always-on world, a company’s web site is critical to its ability to compete and succeed.
We are experts in Web 3.0 development. Our top priority is to provide high-quality web 3.0 solution to our customers around the world. Web 3.0 is defined as the creation of high-quality content and services produced by individuals using Web 2.0 technology as an enabling platform.
Web 3.0 Application
Web 3.0 technologies
1. Artificial intelligence
2. Automated reasoning
3. Cognitive architecture
4. Composite applications
5. Distributed computing
6. Knowledge representation
7. Ontology (computer science)
8. Recombinant text
9. Scalable vector graphics
10. Semantic Web
11. Semantic Wiki
12. Software agents
The Semantic Web 3.0 will bring structure to the meaningful content of Web pages, creating an environment where software agents roaming from page to page can readily carry out sophisticated tasks for users.
Web 3.0 is a place where machines can read Web pages much as we humans read them, a place where search engines and software agents can better troll the Net and find what we’re looking for. A prime example of a Web 3.0 technology is ‘natural-language search’, which refers to the ability of search engines to answer full questions such as ‘Which is the third leading software MNC in india’.
Web 3.0 development will be driven by a new hybrid of innovation strategies that support a new business model. In the new models businesses will make quantum leaps because they will finally discover that fostering new ideas and empowering their employees by ethically compensating them for their intellectual property, makes more sense than the current business-as-usual rewards for hard work, It will finally dawn on companies to spend more money supporting the flow of ideas than pouring down the drain with outrageous severance packages and counter productive levels of disparity in income. My new business Innovation Black Soft Group is trying to cultivate a new approach and a new awareness.
Contact us Today for more affordable quality web 3.0 development and web 3.0 services from India. Other experts think that Web 3.0 will start fresh. Instead of using HTML as the basic coding language, it will rely on some new — and unnamed — language. These experts suggest it might be easier to start from scratch rather than try to change the current Web. However, this version of Web 3.0 is so theoretical that it’s practically impossible to say how it will work.
The man responsible for the World Wide Web has his own theory of what the future of the Web will be. He calls it the Semantic Web, and many Internet experts borrow heavily from his work when talking about Web 3.0. What exactly is the Semantic Web? Keep reading to find out.
Web 3.0 is the Semantic Web, where machine read content like human beings then RSS will be its eyes. RSS technology is still in vast uses especially in the online news portals. The entire business models have already being created around aggregating meta-data. IGoogle, MyIndiaTims and Netvibes allow the users to create their own personal homepage, drawing much of its content from RSS feeds that users select.
The Web 3.0 application design is about Cloud Computing as an enabler for innovation, Web-scale programming and SaaS. Market barriers are reduced due to easy, service-oriented access to scalable infrastructure, the possibility to test and deploy large-scale projects with low entry costs, and eventually terminate projects that do not go well without (financial and technological) problems associated with down-scaling.
Web 3.0 application design will ultimately be seen as applications that are pieced together. There are a number of characteristics: the applications are relatively small, the data is in the cloud, the applications can run on any device, PC or mobile phone, the applications are very fast and customizable, and furthermore the applications are distributed.
Black Soft experts believe that the foundation for Web 3.0 will be application programming interfaces (APIs). An API is an interface designed to allow developers to create applications that take advantage of a certain set of resources. Many Web 2.0 sites include APIs that give programmers access to the sites’ unique data and capabilities. Other experts think that Web 3.0 will start fresh. Instead of using HTML as the basic coding language, it will rely on some new — and unnamed — language. These experts suggest it might be easier to start from scratch rather than try to change the current Web.
However, this version of Web 3.0 is so theoretical that it’s practically impossible to say how it will work. The man responsible for the World Wide Web has his own theory of what the future of the Web will be. He calls it the Semantic Web, and many Internet experts borrow heavily from his work when talking about Web 3.0. What exactly is the Semantic Web? Keep reading to find out.
For More Details Log On To:
http://www.web30application.com/web-3.0/web-3.0-development.html
Popularity: 3% [?]
Share on Facebook Web 3.0 Applications
