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Did Google’s Search Results Get Better Or Worse?

Google’s latest search algorithm change designed to fight spam and improve its search results went live yesterday. Plenty of people are seeing its impact already. Better or worse? It’s easy to find some examples of things being bad; it’s hard to ...
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Faking A Breadcrumb Trail To Stand Out On Google

Google Rich Snippets are an outstanding way for webmasters to get more exposure for their pages in the Google search results. Using them, you can add add images, review stars and more to your listings. But for some webmasters, that is not enough. Back ...
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10 Tips For Optimizing Local Business Listings In Bing

Local business marketers often hyper-focus on Google search rankings, but it’s important not to forget that even if Bing and Yahoo! do not have the lion’s share, even 15% of search volume can create a sizable number of potential business referrals. ...
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Survey Says SEO The Single Most Important Marketing Channel For SMBs

SEO: one channel to rule them all? A new “merchant confidence survey” from lead-gen company MerchantCircle/Reply.com, among 2,500 US small businesses, finds that search engine optimization is the marketing channel they would choose if they could choose ...
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Google Intros Dynamic Search Ads

Google is opening wider a beta test of Dynamic Search Ads, an interesting new type of AdWords ad for larger advertisers that eliminates the need for keywords. With this ad type, designed for retailers or other advertisers with large, often-changing inventory, ...
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Does The FairSearch White Paper On Google Being Anticompetitive Hold Up?

FairSearch, a group of search companies including Microsoft which lobbies that Google is too dominant, has sent a white paper outlining its anti-trust concerns about Google to the 50 state attorneys general in the US. Below, a review and some fact checking ...
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New Topsy Index Leverages Influence & Relevance For Google+ Search

Today Topsy Labs, a real-time social search platform, announced the addition of Google+ as a source in its real-time social search index.  Topsy features an influence algorithm to display the most pertinent and popular social results.  In addition ...
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