Myth 1 Measuring “likes” and “followers” = Social Media ROI. Mindset – Marketers count consumer “activities based on convenience, creating a “quantitative fiction”. Truth = Focus on business goals, shift from “activity” metrics to “value” metrics. 1. Increase revenue 2. Deflect cost 3. Move brand perceptions   Myth 2 The way you determine ROI for social media is the same ...

OLD SEO – Target Specific Keywords New SEO – Target a Wider Range of Keywords Old SEO – Design Separate from SEO, no focus on mobile devices, Prior for 2011, site speed didn’t matter New SEO – User Experience is #1 Priority, Responsive Design – think mobiles, think tablets, Page Load times are important to users and rankings Old SEO – Write Content for targeted ...

Reality: Every business, big or small, wants to save money wherever they can. I appreciate this. I understand with this. What I don’t understand, however, is why so many businesses try to take the cheap means and cut corners in their Online approach— and then are amazed when they get scammed/get terrible results/get blocked by Google. I know how terribly costly it can be to launch, uphold, and ...

A newly published study has concluded that YP.com advertisers see a meaningfully lower “cost per call” vs. those using Google AdWords. The study was commissioned by YP, formerly AT&T Interactive and AT&T Advertising Solutions. The average cost-per-call for YP ads was $46 vs. $88 for AdWords. More specifically, the study found that the YP cost-per-call “ranged from $8 ? $162, compared ...

Google’s latest search algorithm change designed to fight spam and improve its search results went live yesterday. Plenty of people are seeing its impact already. Better or worse? It’s easy to find some examples of things being bad; it’s hard to say overall if there’s been a net improvement or not. Judging Relevancy Is Tricky I’ll go through some examples, but let me start with some caveats. ...

Google Rich Snippets are an outstanding way for webmasters to get more exposure for their pages in the Google search results. Using them, you can add add images, review stars and more to your listings. But for some webmasters, that is not enough. Back in November I noticed HTML entities working in Google’s breadcrumb rich snippets, and I am a bit shocked to see they still work. A reader anonymously ...

Local business marketers often hyper-focus on Google search rankings, but it’s important not to forget that even if Bing and Yahoo! do not have the lion’s share, even 15% of search volume can create a sizable number of potential business referrals. So, here are a few basic tips for optimizing for Bing Local search rankings. 1.  The first key is to claim your business listing 2.  Correct and standardize ...