By Nathan Safran
I’ve noticed that many digital marketers tend to keep their heads down, laser-focused on their own site’s position in the SERPs.
Some do so more by necessity than by choice, because budgets and headcount are limited, and there is more than enough to do in moving their own websites up the search rankings. Others do so willingly because, as the thinking goes, the best bet is to focus ...
This evening, Microsoft announced and has started to roll out a range of new features for Bing — some cosmetic, some more structural. Prominent among them is a new logo and identity, which is symbolic of Bing’s deeper integration across the Microsoft’s products and devices.
The company has devoted a lengthy blog post to the new “One Microsoft” logo and its meaning.
Beyond this there are ...
Today, Marin Software release a new study that finds Google Product Listing Ads (PLAs) continue to see increased adoption among retailers. According to the study, over one billion products were being promoted through PLAs as of May 2013.
PLA impression share, when compared to text ads, has slowed some since its holiday season peak in December 2012. Marin points out that the dip seen in June and July ...
As it turns out, rumors of the demise of Google’s 20-percent time have been greatly exaggerated.
A Google spokesperson confirmed today that employees are still encouraged to pursue ideas that might fall outside of their normal work scope, or what has commonly been referred to as Google’s “20% time.”
A story earlier today from Quartz.com claimed Google’s 20-percent time was “as good as ...
Measuring “likes” and “followers” = Social Media ROI.
Mindset – Marketers count consumer “activities based on convenience, creating a “quantitative fiction”.
Truth = Focus on business goals, shift from “activity” metrics to “value” metrics.
1. Increase revenue
2. Deflect cost
3. Move brand perceptions
The way you determine ROI for social media is the same ...
ET by Ratko Vidakovic
One of the most common questions that marketers face in buying display advertising is whether to contact a publisher or ad network directly to purchase inventory (called a Direct Buy), or through indirect channels using real-time bidding (RTB) systems.
To those with experience in the RTB realm, it’s well understood by now that there is an element of unpredictability and fluctuation ...
OLD SEO – Target Specific Keywords
New SEO – Target a Wider Range of Keywords
Old SEO – Design Separate from SEO, no focus on mobile devices, Prior for 2011, site speed didn’t matter
New SEO – User Experience is #1 Priority, Responsive Design – think mobiles, think tablets, Page Load times are important to users and rankings
Old SEO – Write Content for targeted ...